Google: Me Too, a Refrigerator, and Innovation

June 23, 2021

Okay, pantry, refrigerator, on ice, whatever. Google is not an innovator; it is a me too outfit. I read “Si! Das Ist Richtig! Google’s Reportedly Building a Duolingo Competitor.” The write up reveals:

the company is preparing a new product called Tivoli that’ll be rolled out later this year. It’ll initially work on text, and will live in Google Search.

I thought I saw a Google slide deck in 2006 which had this in a dot point. Oh, well, history is not exactly what thumbtypers do these days.

The write up states:

Whenever Google launches its efforts, it might a heavy competition from other industry leaders such as Babel, Duolingo, and Rosetta Stone. According to a report by Meticulous Research analytics firm, the online language learning market is set to reach $21.2 billion by 2027. And it wouldn’t surprise me if the search giant is gearing up to grab a big chunk of that booty.

Okay, big numbers and competitors who are entrenched.

What’s interesting is that Google is pulling some of its preserved groceries out of the warehouse and presenting them as alternatives to self driving cars which are sort of self driving, solving death which is a thorny problem, and floating ideas which show that the mom and pop online advertising store is not out of ideas.

There’s a freezer in the company garage stuffed with me toos. Just add marketing, shake, and serve.

Stephen E Arnold, June 23, 2021


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