Microsoft LinkedIn: A TikTok Target?

July 12, 2021

Microsoft LinkedIn had an opportunity to dominate the video résumé market. Now the allegedly Chinese influenced TikTok appears to be chasing this sector. More importantly, LinkedIn users are “old school.” Rah rah text and video snippets explaining how a life coach can jumpstart a career. Are those wrinkles I see on most of the LinkedIn video performers’ programs. Yep, they are wrinkles.

Now TikTok is creating a video résumé service in a “official” way. The idea is that even TikTok creators may need a real job. The write up “TikTok Lets Users Apply for Jobs in the US with Video Resumes” says:

Short-video sharing app TikTok on Wednesday, July 7, launched a pilot program that lets users upload video resumes for US-based jobs ranging from a WWE Superstar to a senior data engineer at Shopify or a creative producer at TikTok itself.

The idea is that unhip “real” companies need workers. LinkedIn profiles don’t signal “I will flip burgers” or “I will watch your super over achieving high performing really wonderful children”. Thus, a gap exists and TikTok aims to fill it. Or will this service just provide a flow of data into TikTok’s servers and then maybe to other interesting data centers in lovely Wuhan.

Microsoft and LinkedIn is dealing with the hashtag #securitybreach. TikTok is moving forward with the #CareerTok and related metadata.

Stephen E Arnold, July 12, 2021

Written by Stephen E. Arnold · Filed Under Innovation, Microsoft, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.