Facebook, Booze, Youngsters, and Australia: Shaken and Stirred
August 6, 2021
Quite a mixologist’s concoction: Facebook, booze, young people, and the Australian government. The country seems to be uncomfortable with some of Facebook’s alleged practices. I would assume that some Australian citizens who hold shares in the social media outfit are pleased as punch with the company’s financial results.
Others are not amused. “Facebook to Limit Ads Children See after revelations Australian Alcohol Companies Can Reach Teens” reports:
Facebook will impose more control on the types of ads that children as young as 13 are exposed to on Instagram and other platforms, as new research finds Australian alcohol companies are not restricting their social media content from reaching younger users.
How many companies targeted the youngsters down under? The write up asserts:
The paper examined the use of social media age-restriction controls by 195 leading alcohol brands on Instagram and Facebook, and found large numbers were not shielding their content from children. The 195 brands were owned by nine companies, and the research identified 153 Facebook accounts, including 84 based in Australia, and 151 Instagram accounts, of which 77 were Australian-based. The authors found 28% of the Instagram accounts and 5% of Facebook accounts had not activated age-restriction controls.
I did spot a quote attributed to one of the experts doing the research about Facebook, Booze, Youngsters, and Australia; to wit:
it was clear that companies were not complying with the code. “The alcohol industry has demonstrated that it is unable to effectively control its own marketing…
Shocking that about self regulation. Has anyone alerted the US financial sector?
Stephen E Arnold, August 6, 2021
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