Management Moments: Googley Decider Methods
August 27, 2021
We wonder whether writer Bernard Marr has been watching the same Google we have. His piece at the SmartDataCollective declares “Analytics at Google: Great Example of Data-Driven Decision-Making.” Who looks at the company’s handling of the Timnit Gebru matter, the series of employee protests, the discontinued Town Hall meetings, and the management transition at DeepMind and thinks these are indicators of an intelligent company?
Without a shred of irony, Marr uses an example from the HR department to illustrate his point. Google once wondered whether managers were actually necessary and implemented Project Oxygen to find out. Using data from performance reviews, employee surveys, manager interviews, and employees’ “Great Managers Award” nominations, the company discovered the mind-blowing reality—bad managers make for bad results, but good managers can make a positive difference. Imagine that. Google assessed what made for bad or good managers and implemented certain policies based on the results. Marr summarizes:
“An Intelligent Company
Google is a great example of how good decision-making should be supported by good data and facts. Google clearly followed the five steps I outline in my book ‘The Intelligent Company: Five steps to success with Evidence-based Management’:
1. Defining the objectives and information needs: ‘Do managers matter?’ and ‘What makes a good manager within Google?’
2. Collecting the right data: using existing data from performance reviews and employee surveys and creating new data sets from the award nominations and manager’s interviews.
3. Analyzing the data and turning it into insights: simply plotting of the results, regression analysis and text analysis.
4. Presenting the Information: new communications to the managers
5. Making evidence-based decisions: revising the training, measuring performance in line with the findings, introducing new feedback mechanisms.”
All that is true as far as it goes, but that scope is quite narrow. Surely Marr could find a better company to hitch his book’s wagon to. Perhaps one with a reputation for making good decisions regarding its workers.
Cynthia Murrell, August 27, 2021
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