Interesting Number: Apple Sells Access
September 3, 2021
I read “Google to Pay Apple $15 Billion to Remain Default Safari Search Engine in 2021.” The write up states:
It’s long been known that Google pays Apple a hefty sum every year to ensure that it remains the default search engine on iPhone, iPad, and Mac. Now, a new report from analysts at Bernstein suggests that the payment from Google to Apple may reach $15 billion in 2021, up from $10 billion in 2020. In the investor note, seen by Ped30, Bernstein analysts are estimating that Google’s payment to Apple will increase to $15 billion in 2021, and to between $18 billion and $20 billion in 2022.
Apple and Google care about their users and their “experience.” That’s a mellifluous thing to say, particularly in an anti-trust deposition.
Let’s put the allegedly accurate number in context:
The metasearch engine DuckDuckGo may be in the $70 million range. That is in the neighborhood of 200 times the metasearch system’s estimated revenues for 2020.
Stephen E Arnold, September 3, 2021
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