Great Moments in Modern Management: The Mailchimp Move

September 28, 2021

I like the phrase “high school science club management methods.” No one else seems to care. I spotted a exemplary management maneuver. “Mailchimp Employees Are Furious After the Company’s Founders Promised to Never Sell, Withheld Equity, and Then Sold It for $12 Billion.” The “it” refers to the company, not “the equity,” but, hey, what does one expect from a mash up of Silicon Valley “real” news and German quality control. You will have to pay to read the original story. Money is needed for copy editors or a BMW lease.

I noted this passage:

The founders told anyone who would listen they would own Mailchimp until they died and bragged about turning down multiple offers. “It was part of the company lore that they would never sell,” said a former Mailchimp employee, who like others interviewed for this story were granted anonymity because they were unauthorized to discuss sensitive internal matters. “Employees were indoctrinated with this narrative.”
The two founders did sell.

Well, what do you know? A high flying online email marketing outfit said one thing and did another. Gee, that rarely happens.

I wish the HSSCMM would catch on. The methods are proliferating like snorts in the high school lunch room when someone mentions “the prom.” Oh, those mail monkeys all grown up!

Stephen E Arnold, September 28, 2021


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