Google Launches Even More Personalized Search Upgrade

October 21, 2021

Google is already the most used search engine on the planet and delivers fairly accurate results. Like many companies, Google continues to push innovation and The National News shares the latest search upgrade in: “Google To Introduce Search 1,000 Times More Powerful Than Current Engine.” Google’s new search technology leverages AI that combines search criteria for more personalized and accurate results.

Google revealed its latest search achievement at the Search On ’21 event, where executives discussed how they plan to use their AI research to stop the spread of misinformation and make information on the Web more useful. Google also wants to regain shopping traffic from Amazon, Alibaba, Lazada, and other commerce Web sites. The new search technology aims to improve the shopping search experience:

“Google teased the MUM technology during its annual I/O summit last May. It uses its so-called T5 – Text-To-Text Transfer Transformer – framework and is said to be 1,000 times more powerful than the Bert (Bidirectional Encoder Representations from Transformers) technology the company currently uses.

The revamped search technology, using the company’s image-recognition tool Google Lens, will combine data from text, images and even videos, which would then provide more accurate and tailor-made results. Lens has been updated with new AI-powered language features that will narrow searches further. ‘For example, when you search for ‘cropped jackets’, we’ll show you a visual feed of jackets in various colors and styles, alongside other helpful information like local shops, style guides and videos,’ Bill Ready, president of commerce, payments and next billion users at Google, said.”

Google will also include a “wildfire layer” on its Maps to keep track of forest fires in real time. To combat misinformation, search results will include an “About This Result”option that cites the result’s sources and what others users think of it.

Google designed a picture search engine for shopping and is actually citing sources for search results? Yes, please!

Whitney Grace, October 20, 2021

Written by Stephen E. Arnold · Filed Under Google, News, Search

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.