Google Realizes Making Big News Is Big Pain
November 5, 2021
Yahoo hired Marissa Meyer as CEO in 2012 to de-semelize, yangize, bartzize, morse-ize, thompsonize, levinshohnize the once coherent portal. One idea she had to reinvigorate Yahoo was to make it a top news authority. She hired the best journalists in the business and subsequently failed. Google is learning that being a news provider is harder than it appears. Search Engine Journal explains Google’s newest media endeavor in the article, “Google Is Developing ‘Big Moments’ Feature For Breaking News.”
Google has a poor reputation for curating news. The search engine giant wants to rectify that problem with a new search feature called “Big Moments.” Google has been working on “Big Moments” for over a year. Big Moments launched after Google’s employees complained about the lack of access to real-time news.
People visit Google to search for news after it happens. For updated news, people turn on the television or visit social media Web sites like Facebook or Twitter. Google wants that traffic, so they are hoping this new endeavor will hook people seeking news:
“Big Moments will provide historical context about events when possible, and go beyond what Google typically shows in search results for news stories. If the story is a natural disaster like a hurricane, for example, Big Moments may list authoritative facts about deaths and injury counts, as well as data about the frequency of hurricanes in the area. Google may pull in information for Big Moments from open source data repositories such as Data Commons, which gathers data from US government agencies and is hosted by Google.”
Big Moments uses machine learning technology that Google developed in 2018. Elizabeth Reid is leading the project.
Google’s Big Moments is moving more towards news editorial content curation. Google relies on algorithms to automate its processes, while news services rely on humans for editorial content. Google cannot add human curators, because it would delay the desired instantaneous response.
Algorithms are getting what appears to be “smarter” and some can even write legible content. However, they still lack human reasoning and ability to respond to changing news with human logic. Humans are still needed in journalism and news curation.
Whitney Grace, October 19, 2021
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