Talkwalker Acquires Reviewbox: The Start of a Roll Up Play?
November 8, 2021
Keeping up with shifting customer sentiment is the realm of consumer intelligence, a field underpinned by AI that differs a bit from traditional market research. We learn from Silicon Luxembourg that one consumer intelligence firm is boosting its capabilities through a recent acquisition in, “Talkwalker Acquires Reviewbox And Expands Its Reach.” The write-up specifies:
“As a global brand today, selling a quality service or product is no longer sufficient to stay relevant. Interacting with consumers and responding to trends has become just as important. A vital piece of this process lies in timely and appropriate responses to customer feedback. By acquiring Reviewbox, Talkwalker integrates product data and reviews from sites such as Amazon, eBay and Wal-Mart, thus giving their customers an improved understanding of how their customers feel about their products. ‘Talkwalker and Reviewbox are a perfect fit,’ said Reviewbox CEO James Horey, who will join Talkwalker to continue developing reviews as a prominent channel. ‘Over the past 5 years, Reviewbox’s unified analytics platform has supplied customers with top-of-the-line industry review data, providing an essential part of the customer intelligence puzzle. Our integration into Talkwalker completes this puzzle, enabling our clients to turn insights into real-time actions.’ By uniting award-winning technology with industry-leading customer support, Talkwalker helps companies connect the dots between what customers think, say and do. This helps companies get a fuller picture of what drives their customers, better react to their input and increase revenue and retention.”
Based in Luxembourg, Talkwalker also maintains offices in New York, San Francisco, Frankfurt, Singapore, Paris, Tokyo, London, and Milan. The company was founded in 2009 and was itself bought out by Marlin Equity Partners in 2018. Since its launch in 2016, Reviewbox has snagged several global corporate clients, from label-maker Avery to appliance manufacturer Whirlpool. The firm is based in Knoxville, Tennessee.
Cynthia Murrell November 8, 2021
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