Google: Ethical Ethics and Managing Management
February 3, 2022
I read “Two More AI Ethics Researchers Follow Timnit Gebru Out of Google.” The write up includes this statement:
“In a word, tech has a whiteness problem. Google is not just a tech organization. Google is a white tech organization,” Hanna writes. “More specifically, tech organizations are committed to defending whiteness through the ‘interrelated practices, processes, actions and meanings,’ the techniques of reproducing the organization. In this case, that means defending their policies of recruitment, hierarchization, and monetization.”
I also noted this passage:
Hanna and Baker told Bloomberg they also believe Google has become less willing to listen to employees in recent years. They specifically pointed to the company’s pursuit of potential contracts from the Pentagon over the past and the very public objections of its workers.
Google reported record financial results. The company faces headwinds outside of hefty ad revenue generation. The question is, “Will the firm continue to thrive despite its apparent approach to handling certain topics (ethical artificial intelligence), staff composition (diverse), and political (alleged monopolistic behavior)?
My hunch is that just as Facebook’s customer acquisition has slowed, Google faces similar erosion; for example, technical debt costs, increased customer acquisition cost, and what I call “trust” cost. Will the numbers offset the intangibles of managing and messaging?
Will Dr. Gebru’s new venture identify the risks of Google’s approach to content management and shaping? Worth watching the antics of the Google in crowd it is.
Stephen E Arnold, February 3, 2022
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