Facebook Sunset: A Rush to Judgment? Nope. Bus Left Already
July 27, 2022
I read a variation on the Chicken Little story with an infusion of Humpty Dumpty. Sound interesting? Just navigate to “Sunset of the Social Network.” Pretty interesting because this is a Silicon Valley type cheerleading outfit realizing that their outfits don’t match those from the ESPN Cheerleading Championships for 2022. How does one quickly fix a fashion faux pas? Easy. Just claim that social networks are even less trendy than the white pants and red sweaters with Mountain View and Palo Alto logos stitched on the polyester.
So what’s the future? If you haven’t figured it out, the answer is TikTok and recommendations to drive memes, advance fun activities like jumping off roofs, and making wlw videos for middle schoolers. Yep, the future. Why not toss end a couple of references to the Decline and Fall of the Roman Empire?
The write up says:
Under the social network model, which piggybacked on the rise of smartphones to mold billions of users’ digital experiences, keeping up with your friends’ posts served as the hub for everything you might aim to do online. Now Facebook wants to shape your online life around the algorithmically-sorted preferences of millions of strangers around the globe.
On the surface, this seems to be what Zuckbook is trying to achieve. Irritating the Kardashians was a knock on effect.
The write up points out that digital dinobabies are a bit clumsy when snow falls:
Rivals tried and failed to beat Facebook at the social network game — most notably Google, with multiple forgotten efforts from Orkut to Google+.
I haven’t forgotten Orkut. That misstep illustrated a genetic flaw in Google’s DNA. Not only could Google not solve death, it couldn’t solve Facebook nor, more recently, Amazon’s gobbling a very large chunk of product search. (Presumably an able Verity alum will redress that issue with information gene splicing. Well, that’s the theory.
Here’s the passage I quite liked:
But the era in which social networking served as most users’ primary experience of the internet is moving behind us. That holds for Twitter, Facebook’s chief surviving Western rival, as well. Twitter never found a reliable business model, which opened it up to an acquisition bid by Elon Musk. Whatever the outcome of the legal fight now underway, Twitter’s future is cloudy at best. … The leadership of Meta and Facebook now views the entire machine of Facebook’s social network as a legacy operation.
Yowza. The very thing that helped make Silicon Valley punditry the next big thing has moved on. Apparently the email has not yet reached Medium and Substack yet. It has, in my opinion, reached Buzzfeed’s senior team and is probably in the in box of a number of other information outlets. That’s just a guess on my part, however.
And what’s the future? The answer is revealed:
All this leaves a vacuum in the middle — the space of forums, ad-hoc group formation and small communities that first drove excitement around internet adoption in the pre-Facebook era. Facebook’s sunsetting of its own social network could open a new space for innovation on this turf, where relative newcomers like Discord are already beginning to thrive.
News flash!
That era has already arrived, and it is morphing, innovating, and invigorating interesting new mechanisms of informationization. Want an example? Okay, CSAM on Telegram. I address this disturbing activity in my luncheon talk at the upcoming Federal Law Enforcement Training Center talk. The downturn in Dark Web activity illustrates a trend building over the last six years.
Facebook and the Silicon Valley real news folks now realize something has changed. Too late? For some, yes.
Stephen E Arnold, July 27, 2022
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