Marketing Craziness Okay or Not? Socks Not Software May Provide Some Answers

July 27, 2022

I recall reading about a mid tier consulting firm which “discovered” via real mostly research that software may not work. The Powerpoints and the demos explain the big rock candy mountain world. Then the software arrives, and one gets some weird treat enjoyed east of Albania or north of Nunavut. Companies may sue software vendors, but those trials sort of whimper and die. I mean software. Obviously;y it does not work.

But socks or sox as some prefer are different.

I read “Bass Pro Getting Sued for Not Honoring Guarantee for “Redhead Lifetime Guarantee All-Purpose Wool Socks.” Yeah, socks. The write up states:

If a company puts “Lifetime Guarantee” into the name of one of its products, you would expect the product to have a lifetime guarantee. But in the case of Bass Pro, Lifetime Guarantee is apparently shorthand for “If your lifetime guarantee socks fail we will replace them with an inferior sock with a 60 day guarantee.” A man who bought a bunch of “Redhead Lifetime Guarantee All-Purpose Wool Socks” is now suing Bass Pro for being deceptive.

What about the unlimited data offered by major US telecommunications companies. How did that work out? My recollection is that “unlimited” means “limited.” Plus, the telcos can change the rules and the rates with some flexibility. What about Internet Service Providers selling 200 megabits per second and delivering on a good day maybe 30 mbs if that?

The answer is pretty clear to me. Big companies define their marketing baloney to mean whatever benefits them.

Will the socks or sox matter resolve the issue?

Sure. The consumer is king in the land of giant companies. If you want your software to work, don’t use it. If you want hole free socks, don’t wear them.

Simple fix which regulatory agencies are just thrilled to view as logical and harmless. Those guarantees were crafted by a 23 year old music theory major who specializes in 16th century religious music. What does that person know about software or socks?

Stephen E Arnold, July 27, 2022


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