Will Vintage Gameshows Slow Down TikTok?

August 5, 2022

Somehow we are not surprised. Axios reports, “News Engagement Plummets as Americans Tune Out.” Reporters Neal Rothschild and Sara Fischer assembled data from several sources and share the results in a handy chart. From the first half of 2021 to the first half of this year, visits to the top 5 news sites and news apps were down by 18% and 16% respectively, primetime cable news viewership decreased by 19%, and interactions with news articles on social media was cut in half. The article observes:

“The big picture: The level of news consumption in 2021 took a nosedive following historic highs in 2020. Despite a slew of major stories, readers have retrenched further in 2022. The war in Ukraine, a series of deadly mass shootings, the Jan. 6 hearings and the Supreme Court’s revocation of abortion rights haven’t been able to capture the same level of attention spurred by the onset of the pandemic and the 2020 election.”

There is one important caveat to the 50% drop via social media: during this time Facebook de-emphasized news in user feeds as part of its News Tab push. Perhaps during a spate of bad news is not the best time to coax users onto the dedicated tab. See the write-up for more engagement statistics from a news-weary nation.

For anyone who would rather relive the past than watch current events, reruns may be the way to go. Polygon reveals “Jeopardy! and Wheel of Fortune Will Steam 24/7” on Pluto TV. We learn:

Vulture reported Monday that both Jeopardy! and Wheel of Fortune — the game show classics — will stream ‘vintage’ episodes 24/7 on separate Pluto TV channels, thanks to a deal between the streaming service and Sony Pictures Entertainment. The broadcasts will begin on Aug. 1, according to Vulture. Pluto TV is a free streaming service purchased by Viacom (now Paramount Global) in 2019. Vulture said it’s the start of Pluto TV’s expansion into game show content; it’s moving the current game show offering, like old The Price Is Right episodes, to a new game show category. CBS’ Lets Make a Deal, hosted by Wayne Brady, was added to the service today.”

What Sony considers “vintage” is left undefined. Pluto does offer an on-demand section, but for a real shot of nostalgia one can stick with its Live TV page. Maybe a trip down memory lane can provide some respite from today’s concerns, at least temporarily? And TikTok? Imagine the Lone Ranger is 30 second clips. Winner!

Cynthia Murrell, August 5, 2022

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