Another Facebook Innovation: Imitating Twitch

August 11, 2022

I don’t know if the information in “Meta Is Testing a New Live Streaming Super Platform for Influencers Called Super.” I like the name of the alleged new Einsteinian-grade service. It’s super.k

The article reports:

The new platform allows influencers to host live streams, earn revenue and engage with viewers. The company has reportedly paid influencers between $200 and $3,000 to use the platform for 30 minutes.

How is the Zuckster’s Super new Super going to lure those who produce Twitchy stuff? The write up says:

Meta has recently reached out to multiple creators asking them to try out the new project. The platform, which looks to have similar functionality to Twitch, is currently being tested with fewer than 100 creators, including tech influencer Andru Edwards and TikTok star Vienna Skye.

My hunch is that Zuckbucks are going to be needed to “lure” some talent. Microsoft demonstrated its ability to create a streaming service not too long ago. Remember that? Yeah, neither does anyone on my research team. I wonder if MSFT’s CFO has any records of the money paid to a certain game streamer. Nah. Of course not.

The creativity of the Zucksters is amazing. Super in fact.

Stephen E Arnold, August 11, 2022


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