The Metaverse? Not This Dinobaby

August 15, 2022

How many hours a day will this dinobaby spend in the metaverse? The answer, according to a blue chip consulting firm, is four hours a day. Now the source of this insight is McKinsey & Co., a firm somehow snared in the allegations related to generating revenue from a synthetic compound. I am not sure, but I think that the synthetic shares some similarity to heroin? Hey, why ot ask a family which has lost a son or daughter to the alleged opioid epidemic?

The McKinsey information appears in “People Expect to Spend at Least 4 Hours a Day in the Metaverse.” I learned:

Gen Z, millennials, and Gen X consumers expect to spend between four and five hours a day in the metaverse in the next five years. Comparatively, a recent Nielsen study found that consumers spend roughly five hours a day watching TV across various platforms.

If we assume that an old-fashioned work day is eight hours, that becomes about 1,000 hours a year of billable time plugged in or jacked in to the digital realm. I don’t know about you, but after watching students at a major university, I think the jack in time is on the low side. The mobile immersion was impressive.

The write up points out that an expert said:

“[Current AR smart glasses] give you a metaphor that looks like an Android phone on your face. So rectangles floating in space. That’s not enough for [mainstream smart glasses] adoption to happen,” Jared Ficklin, chief creative technologist at Argodesign, a former Magic Leap partner, said.

This dinobaby respectfully refuses to prep for digital addiction.

Stephen E Arnold, August 15, 2022


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