A Surprise: Newton Minnow Was Prescient
August 30, 2022
Social media is to blame for most misinformation spreading across the Internet faster than viral videos. Despite declining numbers, TV still plays a huge part in the polarization of the American populace. Ars Technica explains why: “It’s Just Not Social Media: Cable News Has Bigger Effect On Polarization.” While social media echo chambers exist, it is not at the huge scale we have been led to believe.
Researchers from Microsoft Researchers, Stanford University, and the University of Pennsylvania tracked TV consumption from thousands of American adults between 2016 to 2019. They discovered that selective news exposure did increase polarization, but it mostly came from TV. They found that 17% of American TV news watchers are politically polarized with a near-split average between left and right politics. That is three to four times higher than online news watchers.
TV watchers also do not change their viewing habits:
“Besides being more politically siloed on average, our research found that TV news consumers are much more likely than web consumers to maintain the same partisan news diets over time: after six months, left-leaning TV audiences are 10 times more likely to remain segregated than left-leaning online audiences, and right-leaning audiences are 4.5 times more likely than their online counterparts. While these figures may seem intimidating, it is important to keep in mind that even among TV viewers, about 70 percent of right-leaning viewers and about 80 percent of left-leaning viewers do switch their news diets within six months. To the extent that long-lasting echo chambers do exist, then, they include only about 4 percent of the population.”
Also depending on the TV viewers’ political leanings, they never stray too far from preferred news networks. The political imbalance is increasing among how audiences get their news, because more are shifting from broadcast news to cable.
This is not good, because it increases divisions among people rather than showing the commonalities everyone shares. It also makes news more sensational than it needs to be.
Whitney Grace, August 30, 2022
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