Google and the Thirst for Quantum Supremacy
August 17, 2022
The operative word is “supremacy.” For a very basic reason — money — Google wants to be the source of low cost training data, integrated models, and assorted software to own the fabled quantum computing sector. You (and probably the management and technical wizards) at the online advertising firm may disagree. That is okay with me. Since I wrote the Google Legacy in 2006 or so, Google has been a bifurcated outfit.
On one hand, the Google had oodles of money from its bar-room swinging door business model. In may view, the approach means that for some transactions, the Google gets paid with each swing. Ka-ching, ka-ching, ka-ching 24×7. Great for high school reunion talk and for the estimable company; maybe not so great for the advertisers. How does one add a gloss of intellectual excellence to this core business?
Easy. Solve “real world” technical problems; for example, make death go away, allow autos to drive themselves (sort of), and master the future world of quantum computing or quantum stuff from pharma drug “discovery” to inventing new materials with a short ride on the bioengineering bypass.
However, doing these innovative things is hard. Writing papers, giving talks, and writing blog posts is a little easier. “DeepMind Feuds with Russian Scientists over Quantum AI Research” puts Google in a defensive posture. That’s uncomfortable for today’s bastion of management excellence.
To further irritate the Google, academic researchers from a couple of countries like
Here’s the passage I circled because it is important and pretty easy to understand by a dinobaby like me:
According to the commenting researchers, the training process that DeepMind used to build its neural network taught it how to memorize the answers to the specific problems it was going to face during benchmarking — the process by which scientists determine if one approach is better than another.
Since the Google cannot fire the academics beavering away in Russia and South Korea, Google denies the allegation that its snorkeling-like approach to creating training data suffers from a flaw. Google wants, as I understand the goal, to become the Big Dog of all things quantum. Supremacy is the goal, and some academics criticizing the intellectual skyscrapers erected by Google is not permitted. In fact, if the Russian and South Korean academics are a little bit right, the claim to quantum supremacy and all-thingns-quantum is tilting like the Millennium Tower in San Francisco.
Net net: My view is that quantum research is chugging along at the turtle-racing pace of other next-big things. Google’s need to be the leader in something substantive and not yet directly associated with the worshipful business of online ad sales is growing. Thus, one thing is clear: None of the researchers has demonstrated much in the way of Googley behavior. If their analysis is correct, what will be the value of a digital Millennium Tower?
Stephen E Arnold, August 17, 2022
High School Science Club Management Goes Man in the Gray Flannel Suit
August 17, 2022
I read the stories about Facebook and Google trying to manage their paid humanoids. Both companies, not surprisingly, are pulling tips from the “Universal Guide to Running a High School Science Club” and its Annex 1: Never Do These Things. The two estimable companies skipped the Annex. Why read something at the back of a user manual. That’s for those who are smart, just not brilliant.
Among the tips in my copy of the Universal Guide was this one: “Never tell a fellow science club member to work harder.”
Another precept was: “Never tell a fellow science club member to quit if the alleged humanoid did not like what the president told them to do.
Both Facebook and Google appear to have pushed to the “work harder” and “go away” approach. Brilliant, right?
Even the Silicon Valley type of “real” news outfit Protocol published an article focusing on this management approach. “Don’t Be Meta or Google: How to Tell Workers They Need to Be More Productive” has some management advice for the fellow travelers; to wit:
the idea that underperforming individuals are solely responsible for their companies’ large-scale financial troubles is probably inaccurate, and you don’t want your productivity pep talk to give that impression. Launching a companywide campaign to improve productivity is absolutely reasonable, as long as you’re not alienating employees in the process.
Yes, Harvard Business School, here we come!
I am not sure what’s crazier: The management methods of the high school science club or the faux-Drucker inputs from a “real” news Silicon Valley type online publication.
The write up adds:
Sharing a specific game plan to improve productivity is key to avoiding chaos.
Yes, is the corollary “sharing is caring”?
That method was not part of the Woodruff High School Science Club in Central Illinois. My fellow members believed themselves to be budding wizards. One of the best and brightest had his first date and ran the train signal. The train won. Not a best nor brightest moment as I recall.
“Management” was, in my opinion, a no show at some of the zippy Silicon Valley outfits for which I labored until I threw in the dead fish in 2013. The idea that the methods of a high school science club would contribute to management science would have been laughable about a decade ago. Now that Facebook and Google type outfits have to manage, the adolescent guidelines of the unread Annex seem oddly appropriate.
Had Google solved death, Mr. Drucker would be available to provide some management guidance to the “real news” and the Facebooks and Googles of the world. I am not sure “don’ts” work… at all.
Stephen E Arnold, August 17, 2022
YouTube: Some Proof about Unfindable Content
August 17, 2022
I read “5 Sites to Discover the Best YouTube Channels and Creators Recommended for You.” The write up presents five services which make YouTube content “findable.” What I learned from the article is that YouTube videos are, for the most part, unfindable. A YouTuber can stumble upon a particular video and rely on Google’s unusual recommendation system. In my experience, that system is hobbled by its assorted filters and ad-magnetic methods. If I want to locate a video by eSysman (a fellow who reports about big money yachts loved by some money launderers and oligarchs), Google refers me to NautiStyles, YachtsForSale (quite a sales person is visible on that channel), or the flavor of the day like Bering Yachts. eSysman is the inspiration for one former CIA professional, and her edging into the value of open source intelligence. Does Google’s algorithm “sense” this? Nah, not a clue. What if I want some downhome cookin’ with Cowboy Kent, the chuck wagon totin’, trail hand feedin’ Oklahoma chef. Sorry, promoting Italian chefs are not what I was looking for. Cowboy cookin’ is not Italian restaurateurs showing that their skills are sharper than fry cooks in French restaurants. But what about YouTube search? Yes, isn’t it fantastic? Enough said.
What about the services identified in the article? Each offers different ways to find a video or channel on a specific or semi-specific topic. You can navigate to the source document and work your way through the list of curated “finder” sites.
The write up points out:
YouTube has over 50 million channels, but as you might have guessed, most of them aren’t worth subscribing to.
That’s the type of “oh, well, don’t worry statement” that drives me bonkers. Just let someone tell you what’s good. Go with it. Hey, no problemo. Who wants to consider the implications of hours of video uploaded every minute or the fact that there are 50 million channels from the Googlers’ service.
Several observations:
- No one knows what is on YouTube. I have some doubts that filters designed to eliminate certain types of content work particularly well. The idea that the Google screens each and every uploaded video with tools constantly updated to keep track of possibly improper videos is interesting to contemplate. Since no one knows what videos contain, how can one know what’s filtered, allowed in mistakenly, blocked inadvertently, or processed using methods not revealed to the public. (Lists of user “handles” can be quite useful for some purposes.)
- Are the channels no one can find actually worthless? I am not too sure. There are channels which present information about how to game the Google algorithm posted by alleged Google “partners.” I engaged in a dialogue with this “professional” and found the exchange quite disturbing. I located the huckster by accident, and I can guarantee that keeping track of this individual is not an easy task. Is that a task a Googler will undertake? Yeah, sure.
- YouTube search is one of the many “flavors” of information location the company offers. In my experience, none of the Google search services works very well or delivers on point information without frustration. Does this comment apply to Google Patent search? Yep. What about Google News search? Yep yep. What about regular Google search for company using a common word for its name? Yep yep yep. (Google doesn’t have a clue about a company field code, but it sure pushes ads unrelated to anything I search. I love mindless ads for the non-US content surveillance products that help me express myself clearly. Hey, no I won’t buy.)
Net net: YouTube’s utility is designed for Google ads. The murky methods used to filter content and the poor search and recommender systems illustrate why professional libraries and specific indexing guidelines were developed. Google, of course, thinks that type of dinobaby thinking is not hip.
Yes, it is. Unless Google tames the YouTube, the edifice could fall down. TikTok (which has zero effective search) may just knock a wall or trellis in the YouTube garden over. Google wants to be an avant guard non text giant. Even giants have vulnerable points. The article makes clear that third parties cannot do much to make information findable in YouTube. But in a TikTok world, who cares? Advertisers? Google stakeholders? Those who believe Google’s smart software is alive? I go for the software is alive crowd.
Stephen E Arnold, August 17, 2022
Is Google Drive — Gulp — a Hacking Tool for Bad Actors?
August 17, 2022
Russia is a near-impregnable force when it comes to hacking. Vladimir Putin’s home base is potentially responsible for influencing many events in the United States, including helping Donald Trump win his first presidential election. Russia neither confirms nor denies the roles hackers play in its and global politics. Unfortunately, Cyber Scoop shares how a common Google tool has been purloined by hackers: “Russian Hacking Unit Cozy Bears Adds Google Drive To Its Arsenal, Researchers Say.”
In what is one of the simplest ways to deliver malware, Russian hackers from the state-funded unit Cozy Bear are using Dropbox and Google Drive. Did you read that? Russian hackers are using legitimate cloud storage services, including one from one of the biggest tech giants, to deliver malware. Palo Alto Networks’ Unit 42 researchers are confounded by the delivery process, because it is hard to detect:
“This is a new tactic for this actor and one that proves challenging to detect due to the ubiquitous nature of these services and the fact that they are trusted by millions of customers worldwide,” the researchers said. “When the use of trusted services is combined with encryption, as we see here, it becomes extremely difficult for organizations to detect malicious activity in connection with the campaign.”
Russian hackers and other black hat people have used cloud storage services to deliver malware before, but using Google Drive is a new tactic. Google is a globally trusted brand that makes more people vulnerable to malware. When people see Google, they automatically trust it, so potential victims could unknowingly download malware.
Dropbox is deleting any accounts that are exploiting their services for hacking. The good news is cloud storage services want to protect users, but the bad news is they are not acting fast enough.
Whitney Grace, August 17, 2022
NSO Group: Now a Humor Piñata
August 16, 2022
Intelware once was serious, secret, and one of the few topics would be comedians would reference in an act. Not any more. Navigate to “NSO Group Finally Figures Out How Many European Countries It Does Business With” reports:
It seemingly takes about six weeks to count higher than five but NSO has put in the time and effort to ensure EU lawmakers have something more than the vague (and obviously low) estimate the company previously decided to provide in lieu of actual data.
Ho ho ho.
The quip is unlikely to cause chuckles in Tel Aviv. Three observations:
- A topic which becomes the focus of a joke has entered popular culture. This is intelware, remember, not a remake of Elvis’ life story with glitter.
- NSO Group appears to lack the management infrastructure to respond in a way which does not cause graduates of an online university MBA program to roll their eyes.
- The NSO Group continues to demonstrate an ability to attract attention.
Net net: What’s next for the intelware sector? More marketing, slicker PowerPoint decks, and the quest for smarter software and (hopefully) decision makers.
Stephen E Arnold, August 16, 2022
Quantum Supremacy Emulators: The Crypto Claim
August 16, 2022
I noted the silliness of the quantum supremacy claims first by the GOOG and then by the Red Hat dependent IBM. I pointed out that Intel claimed a quantum thing-a-ma-bob that would be a hub for certain quantum functions. Yeah, horse something, maybe ridge, maybe feathers. I mentioned in one of my blog posts or client emails that the US government aided by big wizards had developed algorithms that could not be broken by yet-to-be-invented quantum computers.
Now we have an interesting story that puts much of the quantum supremacy-type PR in a flaming dumpster. Wow, look at the dense smoke from a piddling fire.
“Post Quantum Encryption Contender Is Taken Out by Single-Core PC and 1 Hour” states:
SIKE is the second NIST-designated PQC candidate to be invalidated this year. In February, IBM post-doc researcher Ward Beullens published research that broke Rainbow, a cryptographic signature scheme with its security, according to Cryptomathic, “relying on the hardness of the problem of solving a large system of multivariate quadratic equations over a finite field.”
Everyone will keep trying. Perhaps a functioning quantum computer will become available to make hunting for flaws more helpful. No, wait a minute. The super algorithm was compromised by a single core PC chugging along for one hour.
Oh, well, as long as one doesn’t look too closely some of the quantum supremacy PR sounds great. In my opinion, some of the stuff is a bit silly.
Stephen E Arnold, August 16, 2022
Quasi Monopolies Beg: Does This Suggest Fear, Weakness, or Data Hunger?
August 16, 2022
I read an interesting article titled “Microsoft Is Now Literally Begging You To Ditch Google Chrome.” The main players in the write ups are giant companies’ Web browsers. I am not interested in those less old than I suddenly getting concerned about “in your face” begging. Too late, muchachos. What I want to highlight is the nice summary in the write up about Google’s basic data harvesting methods; to wit:
Google tracks you in one of 4 well-documented ways:
- Cookies: Every time you make a search, Google adds a cookie to your browser, and that’s all Google needs to track you.
- In-browser tracking: Even if you don’t use Google Search— according to privacy researchers, Chrome can still track your every keystroke even if you just type in data in the address bar without pressing enter.
- Fingerprinting: Even if you turn off cookies, Google can fingerprint your device and identify you to start collecting your tiny identifiable data like fonts installed on your device to help figure out who you are — even if you’re connected to a VPN.
- Wi-Fi sniffing: Even if all else fails, Google collects Wi-Fi data with its Google Maps street view cars, and can likely profile you based on your Wi-Fi data alone.
The emphases appear in the original write up.
Yep, the Google. Approaching a quarter century of putting information at whose fingertips? Yours or theirs?
Stephen E Arnold, August 16, 2022
Favorite Phishing Holes of 2022
August 16, 2022
Cybercriminals can always rely on user gullibility, which is why the phishing tactic is not going away any time soon. Cybersecurity firm AtlasVPN presents us with what their researchers found to be the “Top 5 Phishing Statistics of 2022.” Think of it as a how-to for phishers, if you will, but we can also consider it a list of things to watch out for. The first item, for example, is easy to spot right there in the subject line:
“If there is a tell-tale sign that the email one received is a phishing attempt is an empty subject line. Research finds that 67% of cybercriminals leave the subject line blank when sending malicious emails. Other subject lines attackers use, although less frequently, include ‘Fax Delivery Report’ (9%), ‘Business Proposal Request’ (6%), ‘Request’ (4%), ‘Meeting’ (4%), ‘You have (1*) New Voice Message’ (3.5%), ‘Re: Request’ (2%), ‘Urgent request’ (2%), and ‘Order Confirmation’ (2%).”
It is also good to know which companies are most often spoofed and exercise extra caution when something supposedly from them hits the inbox. This year LinkedIn was impersonated in just over half of all attacks, giving it the dubious honor of being the first social media platform to surpass Apple, Google, and Microsoft. Crypto currencies are also a hot scam right now, with Blockchain, Luno, and Cardano the most-spoofed projects. Then there is Amazon, especially targeted on the much-hyped Prime Day. We learn:
“Amazon’s Prime Day is a long-awaited sales event for shoppers. However, while consumers enjoy great deals, criminals are working hard to lure them into fake websites. Amazon was the most frequently impersonated of all the retail brands, with over 1,633 suspicious sites detected in the last 90 days (till July 12, 2022). While the websites are being continuously taken down, as of July 12, the Amazon Prime Day, as many as 897 websites were still live.”
The write-up reports that 54% of phishing attacks that manage to hook a victim result in a data breach while a staggering 83% of organizations have suffered successful attacks so far in 2022. Stay vigilant, dear reader.
Cynthia Murrell, August 16, 2022
The Metaverse? Not This Dinobaby
August 15, 2022
How many hours a day will this dinobaby spend in the metaverse? The answer, according to a blue chip consulting firm, is four hours a day. Now the source of this insight is McKinsey & Co., a firm somehow snared in the allegations related to generating revenue from a synthetic compound. I am not sure, but I think that the synthetic shares some similarity to heroin? Hey, why ot ask a family which has lost a son or daughter to the alleged opioid epidemic?
The McKinsey information appears in “People Expect to Spend at Least 4 Hours a Day in the Metaverse.” I learned:
Gen Z, millennials, and Gen X consumers expect to spend between four and five hours a day in the metaverse in the next five years. Comparatively, a recent Nielsen study found that consumers spend roughly five hours a day watching TV across various platforms.
If we assume that an old-fashioned work day is eight hours, that becomes about 1,000 hours a year of billable time plugged in or jacked in to the digital realm. I don’t know about you, but after watching students at a major university, I think the jack in time is on the low side. The mobile immersion was impressive.
The write up points out that an expert said:
“[Current AR smart glasses] give you a metaphor that looks like an Android phone on your face. So rectangles floating in space. That’s not enough for [mainstream smart glasses] adoption to happen,” Jared Ficklin, chief creative technologist at Argodesign, a former Magic Leap partner, said.
This dinobaby respectfully refuses to prep for digital addiction.
Stephen E Arnold, August 15, 2022
Google: If True, This Is a Management Moment
August 15, 2022
I read tabloids when I ride the subway in New York, Paris, or London. Nope, to Madrid’s and Moscow’s undergrounds. No thanks.
I spotted a New York Post article called “Google Execs Threaten Workers with Layoffs: There Will Be Blood on the Streets.” Wow, blood on the streets of Mountain View. Pretty exciting. I also liked the “threaten” idea. What an outstanding and sensitive management move… if accurate.
Let’s assume, just for chuckles, that the article is accurate.
I learned:
Google executives are telling their employees to shape up or ship out, warning that layoffs are coming if results don’t meet expectations. Employees who work in the Google Cloud sales department said that senior leadership told them that there will be an “overall examination of sales productivity and productivity in general.”
And, pray tell, are those expectations. More chat applications? How about some big time acquisitions that go exactly where? Motorola, hello, hello. What about a high lift project like solving death? Oh, sorry. Been there and failed at that. Maybe mending fences in Australia? Yeah, that is a good idea once the most recent fine has been paid.
The write up quote the Google top dog as saying:
… he wanted to solicit ideas from his employees on how to get “better results faster.”
Okay, that certainly opens to do to some creating thinking. Based on my attending law enforcement and intelligence conferences, the quick money comes from fraud, human trafficking, selling contraband, and possible a few weapons deals. I would toss in getting in the fulz business as another “let’s noodle that” idea.
My personal perspective is different. I think the actual term is my viewshed, but I could be wrong, a practice I have explored in my 77 years of muddling along. Here we go:
- Google embodies the management methods of what I call a “high school science club.”
- The company had been purposeful when refining its “clever” search system and obtaining inspiration from GoTo, Overture, Yahoo ad sales technology. Once achieved, the once sharp lens lost its ability to focus
- The culture of the Google in interesting. Foosball, bean bags, volleyball, and car washes complement the weird caste approach to food. Change may not come easily into this good organization.
But maybe the write up is incorrect. Google is nothing more than the best managed online advertising outfit in the world. See. Money works to explain the reality. Blood? Hmmm. Possibly an overstatement?
Stephen E Arnold, August 15, 2022
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