Amazon and Fake Reviews: Ah, Ha, Fake Reviews Exist

September 5, 2022

I read “Amazon’s Delay for the Rings of Power Reviews on Prime Video Part of New Initiative to Filter Out Trolls.” The write up makes reasonably official the factoid that Amazon reviews are, in many cases, more fanciful than the plot of Rings of Power.

The write up states:

The series appears to have been review bombed — when trolls flood intentionally negative reviews for a show or film — on other sites like Rotten Tomatoes, where it has an 84% rating from professional critics, but a 37% from user-submitted reviews. “The Rings of Power” has been fending off trolls for months, especially ones who take issue with the decision to cast actors of color as elves, dwarves, hand waves and other folk of Tolkien’s fictional Middle-earth.

Amazon wants to be a good shepherd for truth. The write up says:

Amazon’s new initiative to review its reviews, however, is designed to weed out ones that are posted in bad faith, deadening their impact. In the case of “A League of Their Own,” it appears to have worked: To date, the show has an average 4.3 out of 5 star rating on Prime Video, with 80% of users rating the show with five stars and 14% with one star.

Interesting. My view is that Amazon hand waves about fake reviews but for those which could endanger its own video product. Agree with me or not, Amazon is revealing that fake reviews are an issue. What about those reviews for Chinese shirts which appear to have been fabricated for folks in the seventh grade? SageMaker, what’s up?

Stephen E Arnold, September 12, 2022

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