Google and Its Smart Software: Marketing Fodder and Investment Compost
September 29, 2022
Alphabet Google YouTube DeepMind is “into” smart software. The idea is that synthetic data, off-the-shelf models, and Google’s secret sauce will work wonders. Now this series of words is catnip for AGYD’s marketing and sales professionals. Grrrreat, as Tony the Tiger used to say about a fascinating cereal decades ago. Grrreat!
However, there may be a slight disconnect between the AGYD smart software papers, demonstrations, and biology-shaking protein thing and the cold, hard reality of investment payback. Keep in mind that AGYD is about money, not the social shibboleths in the stream of content marketing.
“Google Ventures Shelves Its Algorithm” states:
Google Ventures has mothballed an algorithm that for years had served as a gatekeeper for new investments… GV [Google Ventures] still relies heavily on data. After all, this is the corporate venture arm of Google. But data has been relegated to its original role as aide, rather than arbiter.
I interpreted the report to mean: Yikes! It does not work and Googley humans have to make decisions about investments.
The spin is that the algos are helpful. But the decision is humanoid.
I wonder, “What other AGYD algos don’t deliver what users, advertisers, and Googlers expected?”
Google listens to those with lots of money at risk. Does Google listen to other constituencies? Did Google take the criticism of its smart software to heart?
My hunch is that the smart software is lingo perfect for marketing outputs. Some of the outputs of the smart software are compost, rarely shown to the public and not sniffed by too many people. Will Tony the Tiger inhale and growl, “Grrreat”? Sure, sure, Tony will.
Stephen E Arnold, September 29, 2022
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