Metazuck: An All Too Common Response in Silicon Valley Land
October 17, 2022
“How TikTok Ate the Internet” is a business school write up which contains some interesting data; for example:
The web’s most popular app [TikTok] has reshaped American culture, hypnotized the world and sparked a battle between two global superpowers…TikTok’s website was visited last year more often than Google. No app has grown faster past a billion users, and more than 100 million of them are in the United States, roughly a third of the country. The average American viewer watches TikTok for 80 minutes a day — more than the time spent on Facebook and Instagram, combined.
I think this means is that TikTok is the next big thing… after almost a decade in the gloomy bedrooms of teens.
Fortune Magazine explains “Mark Zuckerberg admits he missed a social networking trend that led to the TikTok boom.” How is this possible? Easy. Facebook or the Zuckbook just missed the next big thing. Money and legal woes can distract I suppose.
Now the Zucker wants to catch up. One article has the interesting title “Meta Has Burned $15 billion Trying to Build the Metaverse — And Nobody’s Saying Exactly Where the Money Went.” The write up focuses on using money to leap frog the next big thing. Okay, that may work, but I don’t think tech gurus on the way down can buy their way back up.
What’s my view of the Zucker’s situation? Think about a person watching a hauspex chop out a goat’s liver. The spectacle and the solemnity of the event fuels the hope that the desired outcome will be foretold. Sure it is.
In terms of Silicon Valley, the idea is that money divines the future. How does one deal with TikTok and a decided lack of enthusiasm for spending time in a cartoon without legs or a way to send a text?
Money.
Let’s take a helicopter to 3,000 feet and check out the lay of the Silicon Valley method.
- Spending money to “apply” technology is the best way to fix a problem. Is the logic, “Hey, this worked for the iPhone, and it will work in the TikTok situation.”
- The mental frame for solving problems ignores soft factors like users who want and need to use the TikTok content experience. Social graphs and knock off service. Thank you, no.
- The cloud of misperception is “a certain blindness” which is touchingly centered in Silicon Valley it seems from my helicopter.
Is the problem China and super algorithms?
First, TikTok’s method is not that sophisticated based on our examination of the system. Sure, the surveillance stuff is good, but that’s old hat in the intelware game. Everyone attributes technological wizardry to TikTok. Some influence? Sure. But the drip of digital anesthesia is easier and more fun when administered in the somewhat negative post Covid world.
Second, the Chinese government is not exactly the world’s most progressive institution. Bureaucrats recognized an opportunity to inject content and took it.
Third, the Silicon Valley mindset arrived late and the high speed train had departed the station. Buying a train does not deliver a way to catch up. What about building a rocket ship?
Net net: Long shot.
Stephen E Arnold, October 17, 2022
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