Google: Beavering Away on Trust, Privacy, and Security
October 27, 2022
Google and trust: What an interesting pair of words. I wonder if anyone remembers the Google Search Appliance and its “phone home” function. I sure do because I was paid to go to a government meeting at one of the Executive Branch agencies so I could intermediate with my contacts in the search appliance mini-unit. I want to point out that customer support, technical support, and access to specific details of the operation of the Google Search Appliance were not easy for licensees to access. Hence, a dinobaby like myself was enlisted for the job. What was the reason for the concern? The GSA worked but the government technology folks were interested in the “phone home” function; specifically, what was available to the GOOG, what was transmitted, and who had access to those data from the government agency?
What do you think the Googler on the call with me in a conference room stuffed with government professionals said? As I recall, the Googler called me on my mobile and I stepped out of the room. The Googler said, “Ask them if the shipping crate was available?” I said, “Okay?” and returned to the room. The Googler popped back into the conference line and said, “Steve, do you have a question?” I turned to the group in the room and asked, “Is the shipping crate in the store room?”
The team leader’s answer was, “Yes.”
The Googler then said, “Steve, would you ask the client to ship the GSA back to us to check?”
The Googler disconnected. I organized the return. The senior government executive later asked me, “Do you trust that outfit?”
My answer was, “I do.”
The government executive said, “I don’t.”
Ah, a different opinion. As a result of the “phone home” feature of the cheerful yellow GSAs Google made a business decision and abandoned what it delightfully called “enterprise search.”
I thought about this meeting from years ago when I read “Court Documents Allege Google cultivated Privacy Misconceptions of Chrome’s Incognito Mode.” Was I surprised? Nope. Google is loved by people who like free services. Critical thinking about the data gathered by the online ad agency has not been a widespread practice for decades.
Why now?
My hunch is that partial understanding of what the Google datasphere has become is now coming into focus. The response of Silicon Valley “real” news outfits is amusing. From cheerleaders to aggrieved info-addicts is interesting.
The cited article states:
Google faces a potential privacy case as a class of millions of users filed to sue it for billions of dollars over Chrome’s Incognito mode lack of genuine privacy protections. While user ignorance is never a great argument in front of a judge, court documents first filed in March of 2021 paint a picture that Google has been complicit in cultivating user misconceptions on privacy. According to the filings, Google Marketing Chief Lorraine Twohill emailed CEO Sundar Pichai last year, warning that they need to consider making Incognito “truly private.” Even more concerning is her indirect admission that they have had to use misleading language when marketing the feature.
That’s the Google game plan.
Like many game plans, other teams figure out how to thwart what once was quite effective. Heck. In the case of the GOOG, the game plan won the equivalent of 20 or more World Cups. Now, however, the play book and its simple methods of saying one thing and doing another, apologizing and moving forward anyway, and paying trivial fines and taking advantage of advertisers and users has to be fluffed up.
Are the broad outlines of the new playbook discernable? I keep track of some of the changes:
- Distraction
- Shuffling product and service offerings
- Acquisitions which are not technology but consulting
- Continuous interactions with lobbyists and other contacts in Washington, DC, London, France, and Paris, France, among other locations
- Low profile but significant efforts to keep the online ad company’s India activities out of the news spotlights
- Hand waving about new policies in order to put some moats around certain skyrocketing operational costs because…. plumbing is expensive even for the GOOG.
What’s the outcome in my opinion? (Don’t want it. Just stop reading.) My view is that Google’s management methods will continue to show signs of fragility. Maybe some big cracks will emerge? Lawyering and marketing will kick “real” engineers off the fast track to bonuses. Yikes. The Google is a changin’… and fast. Example: Incognito which isn’t incog or neat-o.
Stephen E Arnold, October 2022
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