Discovering Bunsha. Wow, the Past Can Provide Some Wisdom to Whiz Kids
November 15, 2022
In early 1992 I gave several lectures in Japan. At the Kansai Institute of Technology in Osaka, I learned about bunsha. I recall that one of the people from MITI attending my lecture mentioned the concept. A representative of Kinokuniya (the then giant of Japanese bookselling and information) arranged for a slim volume to be delivered to my hotel when I arrived in Tokyo for another lecture.
I received two slim volumes: Bunsha. Improving Your Business through Company Division and Bunsha. Company Division. What Good Is a Stuffed Tiger? After leaving Japan, I added a third book: To Expand We Divide. The Practice and Principles of Bunsha Management.
These books made a significant impression on me. The authors Kuniyasu Sakai and Hiroshi Sekiyama, along with translator David Russell, explained how to avoid the management pitfalls of becoming too big. Teams can be too big. Companies can be too big. When big happens, some employees are stifled and leave the company.
The basic idea is to create smaller units and when an employee has a desire to start a company, give that employee an opportunity to do that new thing within the existing company. A brief summary does not do justice to the ideas in these three slim volumes.
The idea of bunsha had a significant impact on how I viewed certain types of management challenges. I suppose one could say, “That’s just common sense.” I am not so sure because these books codified the idea of bunsha and provided examples about the principles. Shortcomings and benefits are explained.
I read “Split Your Overwhelmed Teams: Two Teams of Five Is Not the Same as One Team of Ten.” (If the link goes dead, you have another example of knowledge erosion. A perfect example of our current management plight.) My immediate reaction was that the idea of bunsha is not familiar to the author. As I reflected on the essay, I realized that most people don’t know about bunsha and if they heard about the concept, the reaction was that it was irrelevant.
Several observations seem to be warranted:
- Information about important management ideas is not diffusing. The disheartening failures of management at technology companies essential to economic performance illustrate what happens when big fails.
- Japan itself has overlooked the importance of bunsha. The disappointing trajectory of well known Japanese high technology companies provides a number of examples. Hello, Toshiba.
- Management consultants — at least the ones I have encountered in the last 20 years — know how to gather data, cut expenses, and get their bonuses. I am not sure these individuals or some of their mentors know about bunsha.
May I suggest that a greater familiarity with bunsha will pay knowledge dividends. The books are short and are, therefore, suited to the TikTok and Instagram generation. For those older, bunsha may be too little, too late. Rediscovering ideas from a half century ago illustrates the peculiar narrowness of the Googlized information.
Stephen E Arnold, November 16, 2022
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