Study Concludes Apple Privacy Promises a Sham, Lawsuit Follows

December 2, 2022

Apple would have us believe it is a bastion of privacy protection. Though it talks a good game, Techdirt reports, “Apple Sued After Another Study Finds Its Well-Hyped Privacy Standards Are Often Theatrical.” Researchers at software firm Mysk found Apple’s data tracking basically ignores privacy settings altogether. The study prompted a lawsuit (pdf) under the California Invasion of Privacy Act. Write Karl Bode notes:

“This isn’t the first time Apple’s new privacy features have been found to be a bit lacking. Several studies have also indicated that numerous app makers have been able to simply tap dancing around Apple’s heavily hyped do not track restrictions for some time, often without any penalty by Apple months after being contacted by reporters. That’s a notably different story than the one Apple has gotten many press outlets to tell. Apple desperately wants to differentiate its brand by a dedication to privacy (as you might have noticed from the endless billboards that simply say: ‘Privacy. That’s iPhone.’). And while the company may certainly be better on privacy than many other large tech giants, that’s simply not saying much.”

Good point. The lawsuit observes that details about app usage can be “intimate and potentially embarrassing.” Not to mention financially sensitive. This is why some of us have refused to bring our devices into every aspect of our lives; a suspicious nature pays off occasionally. Yep, Apple privacy… a bit lacking. No kidding?

Cynthia Murrell, December 2, 2022


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