Predicting Google and the UK in 2023
December 21, 2022
For Google, coping with legal challenges is just a routine part of doing business in Europe it seems. The Register reports on the latest lawsuit in, “130,000 UK Businesses Sue Google Over £13.6B in Lost Ad Revenues.” To no one’s surprise, the class-action suit claims the company abuses its dominant position to disadvantage the competition. Reporter Katyanna Quach writes:
“The company’s anticompetitive practices, alleged in the lawsuit, have cost smaller businesses – like publishers and online apps selling ad space – up to 40 per cent, the law firm said. The losses incurred from 1 January 2014 to date for the companies in the lawsuit are estimated up to £13.6 billion (about $16.5B). Toby Starr, a partner at Humphries Kerstetter, leading the claim, pointed to similar antitrust probes, accusing Google of abusing its dominant position in online advertising, from the EU. Google’s misconduct in this matter is well known. The French authorities have fined the firm and multiple investigations are underway across the globe. However, none of these regulatory actions will do anything to compensate the UK publishers of thousands of websites and mobile apps who have lost billions in advertising revenue because of Google’s actions. The only way to recoup these losses is through a competition class action,’ he said in a statement.”
Closer to home, we are reminded:
“The US Department of Justice also accused Google of ‘unlawfully maintaining monopolies through anticompetitive and exclusionary practices in the search and search advertising markets’ in a lawsuit in 2021.”
Audacious as ever, Google denies any wrongdoing and dubs the UK lawsuit “speculative and opportunistic.” Those same advertising tools that are unfairly vilified, a spokesperson insists, instead benefit publishers and other businesses “of all sizes.” One wonders why the company bothers to defend itself since its tens of billions of dollars [pdf] in revenue ensure it can easily absorb any fines and damages that come its way.
Cynthia Murrell, December 21, 2022
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