Smart Software: Just One Real Problem? You Wish
January 6, 2023
I read “The One Real Problem with Synthetic Media.” when consulting and publishing outfits point out the “one real problem” analysis, I get goose bumps. Am I cold? Nah, I am frightened. Write ups that propose the truth frighten me. Life is — no matter what mid tier consulting outfits say — slightly more nuanced.
What is the one real problem? The write up asserts:
Don’t use synthetic media for your business in any way. Yes, use it for getting ideas, for learning, for exploration. But don’t publish words or pictures generated by AI — at least until there’s a known legal framework for doing so. AI-generated synthetic media is arguably the most exciting realm in technology right now. Some day, it will transform business. But for now, it’s a legal third rail you should avoid.
What’s the idea behind the shocking metaphor? The third rail provides electric power to a locomotive. I think the idea is that one will be electrocuted should an individual touch a live third rail.
Okay.
Are there other issues beyond the legal murkiness?
Yes, let me highlight several which strike me as important.
First, the smart software can output quickly and economically weaponized information. Whom can one believe? A college professor funded by a pharmaceutical company or a robot explaining the benefits of an electric vehicle? The hosing of synthetic content and data into a society may provide more corrosive than human outputs alone. Many believe that humans are expert misinformation generators. I submit that smart software will blow the doors off the human content jalopies.
Second, smart software ingests data, when right or wrong, human generated or machine generated, and outputs results on these data. What happens when machine generated content makes the human generated content into tiny rivulets? The machine output is as formidable as Hokusai’s wave. Those humans in the boats: Goners perhaps?
Third, my thought is that in some parts of the US the slacker culture is the dominant mode. Forget that crazy, old-fashioned industrial revolution 9-to-5 work day. Ignore the pressure to move up, earn more, and buy a Buick, not a Chevrolet. Slacker culture dwellers look for the easy way to accomplish what they want. Does this slacker thing explain some FTX-type behavior? What about Amazon’s struggles with third-party resellers’ products? What about Palantir Technology buying advertising space in the Wall Street Journal to convince me that it is the leader in smart software? Yeah, slacker stuff in my opinion. These examples and others mean that the DALL-E and ChatGPT type of razzle dazzle will gain traction.
Where are legal questions in these three issues? Sure legal eagles will fly when there is an opportunity to bill.
I think the smart software thing is a good example of “technology is great” thinking. The one real problem is that it is not.
Stephen E Arnold, January 6, 2023
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
