Stop ChatGPT Now Because We Are Google!
February 21, 2023
Another week, another jaunt to a foreign country to sound the alarm which says to me: “Stop ChatGPT now! We mean it. We are the Google.”
I wonder if there is a vaudeville poster advertising the show that is currently playing in Europe and the US? What would that poster look like? Would a smart software system generate a Yugo-sized billboard like this:
In my opinion, the message and getting it broadcast via an estimable publication like the Metro.co.uk tabloid-like Web site is high comedy. No, the reality of the Metro article is different. The headline reads: “Google Issues Urgent Warning to the Millions of People Using ChatGPT” reports:
A boss at Google has hit out at ChatGPT for giving ‘convincing but completely fictitious’ answers.
And who is the boss? None other than the other half of the management act Sundar and Prabhakar. What’s ChatGPT doing wrong? Getting too much publicity? Lousy search results have been the gold standard since relevance was kicked to the curb. Advertising is the best way to deliver what the user wants because users don’t know what they want. Now we see the Google: Red alert, reactionary, and high school science club antics.
Yep.
And the outfit which touted that it solved protein folding and achieved quantum supremacy cares about technology and people. The write up includes this line about Google’s concern:
This is the only way we will be able to keep the trust of the public.
As I noted in a LinkedIn post in response to a high class consultant’s comment about smart software. I replied, “Google trust?”
Several observations:
- Google like Microsoft cares about money and market position. The trust thing muddies the waters in my opinion. Microsoft and security? Google and alleged monopoly advertising practices?
- Google is pitching the hallucination angle pretty hard. Does Google mention Forrest Timothy Hayes who died of a drug overdose in the company of a non-technical Google contractor. See this story. Who at Google is hallucinating?
- Google does not know how to respond to Microsoft’s marketing play. Google’s response is to travel outside the US explaining that the sky is falling. What’s falling is Google’s marketing effectiveness data about itself I surmise.
Net net: My conclusion about Google’s anti-Microsoft ChatGPT marketing play is, “Is this another comedy act being tested on the road before opening in New York City?” This act may knock George Burns and Gracie Allen from top billing. Let’s ask Bard.
Stephen E Arnold, February 21, 2023
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