Google Goofs: Believing in the Myth of Googzilla and the Digital Delphi
March 27, 2023
I used the word “Googzilla” to help describe the digital Delphi located near what used to be Farmer’s Field. When I began work on “The Google Legacy” in 2002, it was evident to me and my research team that Google was doing the Silicon Valley hockey stick thing; that is, slow initial start, some desperation until the moment of insight about GoTo-Overture’s pay-to-play model, and a historical moment: Big growth and oodles of cash.
By 2002, the initial dorm cluelessness about how to raise money was dissipating, and the company started believing its own mythology. The digital Delphi had the answers to questions. Google knew how to engineer for success. Googlers were wizards, alcolytes of the digital Delphi itself. To enter the shrine the acolyte wizard-to-be had to do well in interviews, know about the comical GLAT or Google Labs Aptitude Test, or just know someone like Messrs. Brin and Page or a cluster of former Alta Vista computer types. A good word from Jeff Dean was a super positive in the wizardly walk to understanding.
What couldn’t Google do? Well, keep senior executives from dallying in the legal department and dying on yachts with specialized contractors to name two things. Now I would like to suggest another weakness: Security.
In a way, it is sad that Google acts as if it knows what it is doing and reality discloses some warts, flaws, bunions, and varicose veins. Poor, poor Googzilla 2023.
In September 2022, Google bought Mandiant, a darling of the cyber security community. The company brought its consulting, security, and incident response expertise to Google. The Google Cloud would be better. I think Google believed their own publicity. But believing and doing something other than selling ads and getting paid by any party to the transaction is different. It pains me to point out that despite craziness like “solving death,” “Loon balloons,” and more investment plays than I can count, the Google is about online ads. What about security?
Here’s an example.
I watched a painful video by a Canadian who makes high treble, jarring videos about technology. The video explains that his video channels were hacked and replaced by a smiling Elon and crypto baloney. You can watch the explanation at this link. And, yes, it has YouTube ads. For more information, navigate to “Linus Tech Tips Main YouTube Channel Hacked.”
I have one question: Google, is your security in line with your marketing collateral? Mandiant plus Google? Doesn’t that keep YouTube videos from being hijacked? Nope. The influential Linus and his sorrowful video makes clear that not even YouTube stars can relax knowing Google Mandiant et al are on the job.
Has the digital Delphi’s acolytes explained the issue? Has the security thing been remediated? What about Google Cloud backups? What about fail safe engineering? So many questions for the folks growing stunted oranges in Farmer’s Field. I want to believe in the myth of the once-indomitable Google. Now Googzilla could lose a claw in a harvesting machine. Even with a limp, Googzilla can sell ads like a champ. Is it enough? Not for some, I fear.
Stephen E Arnold, March 27, 2023
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