Google: A PR Special Operation Underway
April 25, 2023
Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
US television on Sunday, April 16, 2023. Assorted blog posts and articles by Google friends like Inc. Magazine. Now the British Guardian newspaper hops on the bandwagon.
Navigate to “Google Chief Warns AI Could Be Harmful If Deployed Wrongly.” Let me highlight a couple of statements in the write up and then offer a handful of observations designed intentionally to cause some humanoids indigestion.
The article includes this statement:
Sundar Pichai also called for a global regulatory framework for AI similar to the treaties used to regulate nuclear arms use, as he warned that the competition to produce advances in the technology could lead to concerns about safety being pushed aside.
Also, this gem:
Pichai added that AI could cause harm through its ability to produce disinformation.
And one more:
Pichai admitted that Google did not fully understand how its AI technology produced certain responses.
Enough. I want to shift to the indigestion inducing portion of this short essay.
First, Google is in Code Red. Why? What were the search wizards under the guidance of Sundar and Prabhakar doing for the last year? Obviously not paying attention to the activity of OpenAI. Microsoft was and stole the show at the hoe down in Davos. Now Microsoft has made available a number of smart services designed to surf on its marketing tsunami and provide more reasons for enterprise customers to pay for smart Microsoft software. Neither the Guardian nor Sundar seem willing to talk about the reality of Google finding itself in the position of Alta Vista, Lycos, or WebCrawler in the late 1990s and early 2000s when Google search delivered relevant results. At least Google did until it was inspired by the Yahoo, GoTo, and Overture approach to making cash. Back to the question: Why ignore the fact that Google is in Code Red? Why not ask one half of the Sundar and Prabhakar Comedy Team how they got aced by a non-headliner act at the smart software vaudeville show?
Second, I loved the “could cause harm.” What about the Android malware issue? What about the ads which link to malware in Google search results? What about the monopolization of online advertising and pricing ads beyond the reach of many small businesses? What about the “interesting” videos on YouTube? Google has its eye on the “could” of smart software without paying much attention to the here-and-now downsides of its current business. And disinformation? What is Google doing to scrub that content from its search results. My team identified a distributor of pornography operating in Detroit. That operator’s content can be located with a single Google query. If Google cannot identify porn, how will it flag smart software’s “disinformation”?
Finally, Google for decades has made a big deal of hiring the smartest people in the world. There was a teen whiz kid in Moscow. There was a kid in San Jose with a car service to get him from high school to the Mountain View campus. There is deep mind with its “deep” team of wizards. Now this outfit with more than 100,000 (more or less full time geniuses) does not know how its software works. How will that type of software be managed by the estimable Google? The answer is, “It won’t.” Google’s ability to manage is evident with heart breaking stories about its human relations and personnel actions. There are smart Googlers who think the software is alive. Does this person have company-paid mental health care? There are small businesses like an online automobile site in ruins because a Googler downchecked the site years ago for an unknown reason. The Google is going to manage something well?
My hunch is that Google wants to make sure that it becomes the primary vendor of ready-to-roll training data and microwavable models. The fact that Amazon, Microsoft, and a group of Chinese outfits are on the same information superhighway illustrates one salient fact: The PR tsunami highlights Google’s lack of positive marketing action and the taffy-pull sluggishness of demos that sort of work.
What about the media which ask softball questions and present as substance recommendations that the world agree on AI rules? Perhaps Google should offer to take over the United Nations or form a World Court of AI Technology? Maybe Google should just be allowed to put other AI firms out of business and keep trying to build a monopoly based on software the company doesn’t appear to understand?
The good news is that Sundar did not reprise the Paris demonstration of Bard. That only cost the company a few billion when the smart software displayed its ignorance. That was comedic, and I think these PR special operations are fodder for the spring Sundar and Prabhakar tour of major cities.
The T shirts will not feature a dinosaur (Googzilla, I believe) freezing in a heavy snow storm. The art can be produced using Microsoft Bing’s functions too. And that will be quite convenient if Samsung ditches Google search for Bing and its integrated smart software. To add a bit of spice to Googzilla’s catered lunch is the rumor that Apple may just go Bing. Bye, bye billions, baby, bye bye.
If that happens, Google loses: [a] a pickup truck filled with cash, [b] even more technical credibility, and [c] maybe Googzilla’s left paw and a fang. Can Sundar and Prabhakar get applause when doing one-liners with one or two performers wearing casts and sporting a tooth gap?
Stephen E Arnold, April 25, 2023
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