The Google AI Way: EEAT or Video Injection?
June 5, 2023
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Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
Over the weekend, I spotted a couple of signals from the Google marketing factory. The first is the cheerleading by that great champion of objective search results, Danny Sullivan who wrote with Chris Nelson “Rewarding High Quality Content, However, It Is Produced.” The authors pointed out that their essay is on behalf of the Google Search Quality team. This “team” speaks loudly to me when we run test queries on Google.com. Once in a while — not often, mind you — a relevant result will appear in the first page or two of results.
The subject of this essay by Messrs.Sullivan and Nelson is EEAT. My research team and I think that the fascinating acronym is pronounced like to word “eat” in the sense of ingesting gummy cannabinoids. (One hopes these are not the prohibited compounds such as Delta-9 THC.) The idea is to pop something in your mouth and chew. As the compound (fact and fiction, GPT generated content and factoids) dissolve and make their way into one’s system, the psychoactive reaction is greater perceived dependence on the Google products. You may not agree, but that’s how I interpret the essay.
So what’s EEAT? I am not sure my team and I are getting with the Google script. The correct and Googley answer is:
Expertise, experience, authoritativeness, and trustworthiness.
The write up says:
Focusing on rewarding quality content has been core to Google since we began. It continues today, including through our ranking systems designed to surface reliable information and our helpful content system. The helpful content system was introduced last year to better ensure those searching get content created primarily for people, rather than for search ranking purposes.
I wonder if this text has been incorporated in the Sundar and Prabhakar Comedy Show? I would suggest that it replace the words about meeting users’ needs.
The meat of the synthetic turkey burger strikes me as:
it’s important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web.
Synthetic or manufactured information, content objects, data, and other outputs are okay with us. We’re Google, of course, and we are equipped with expertise, experience, authoritativeness, and trustworthiness to decide what is quality and what is not.
I can almost visualize a T shirt with the phrase “EEAT It” silkscreened on the back with a cheerful Google logo on the front. Catchy. EEAT It. I want one. Perhaps a pop tune can be sampled and used to generate a synthetic song similar to Michael Jackson’s “Beat It”? Google AI would dodge the Weird Al Yankovic version of the 1983 hit. Google’s version might include the refrain:
Just EEAT it (EEAT it, EEAT it, EEAT it)
EEAT it (EEAT it, EEAT it, ha, ha, ha, ha)
EEAT it (EEAT it, EEAT it)
EEAT it (EEAT it, EEAT it)
If chowing down on this Google information is not to your liking, one can get with the Google program via a direct video injection. Google has been publicizing its free video training program from India to LinkedIn (a Microsoft property to give the social media service its due). Navigate to “Master Generative AI for Free from Google’s Courses.” The free, free courses are obviously advertisements for the Google way of smart software. Remember the key sequence: Expertise, experience, authoritativeness, and trustworthiness.
The courses are:
- Introduction to Generative AI
- Introduction to Large Language Models
- Attention Mechanism
- Transformer Models and BERT Model
- Introduction to Image Generation
- Create Image Captioning Models
- Encoder-Decoder Architecture
- Introduction to Responsible AI (remember the phrase “Expertise, experience, authoritativeness, and trustworthiness.”)
- Introduction to Generative AI Studio
- Generative AI Explorer (Vertex AI).
Why is Google offering free infomercials about its approach to AI?
The cited article answers the question this way:
By 2030, experts anticipate the generative AI market to reach an impressive $109.3 billion, signifying a promising outlook that is captivating investors across the board. [Emphasis added.]
How will Microsoft respond to the EEAT It positioning?
Just EEAT it (EEAT it, EEAT it, EEAT it)
EEAT it (EEAT it, EEAT it, ha, ha, ha, ha)
EEAT it (EEAT it, EEAT it)
EEAT it (EEAT it, EEAT it)
Stephen E Arnold, June 5, 2023
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Rich content thank you!