Teens Watching Video? What about TikTok?

October 16, 2023

Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

What an odd little report about an odd little survey. Google wants to be the new everything, including the alternative to Netflix maybe? My thought is that the Google is doing some search engine optimization.

Two young people ponder one of life’s greatest questions, “Do we tell them we watch more YouTube than TikTok?” Thanks, MidJourney. Keep sliding down the gradient.

When a person searches for Netflix, by golly, Google is going to show up: In the search results, the images, and next to any information about Netflix. Google wants, it seems to me, to become Quantumly Supreme in the Netflix “space.”

”YouTube Passes Netflix As Top Video Source for Teens” reports:

Teenagers in the United States say they watch more video on YouTube than Netflix, according to a new survey from investment bank Piper Sandler.

My question: What about TikTok? The “leading investment bank” may not have done Google a big favor. Consider this: The report from a “bank” called Piper Sandler is available at this link. TikTok does warrant a mention toward the tail end of the “leading investment bank’s” online summary:

The iPhone continues to reign as 87% of teens own one and 88% expect the iPhone to be their next mobile device. TikTok improved by 80 bps [basis points] compared to spring 2023 as the favorite social platform among teens along with Snap Inc. ranking second and Instagram ranking third.

Interesting. And the Android device? What about the viewing of TikTok videos compared to consumption of YouTube and Netflix?

For a leading investment bank in the data capital of Minnesota, the omission of the TikTok to YouTube comparison strikes me as peculiar. In 2021, TikTok overtook YouTube in minutes viewed, according to the BBC. It is 2023, how is the YouTube TikTok battle going?

Obviously something is missing in this shaped data report. That something is TikTok and its impact on what many consume and how they obtain information.

Stephen E Arnold, October 16, 2023

Written by Stephen E. Arnold · Filed Under Google, Marketing, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.