The GOOG and MSFT Tried to Be Pals… But
October 30, 2023
This essay is the work of a dumb humanoid. No smart software required.
Here is an interesting tangent to the DOJ’s case against Google. Yahoo Finance shares reporting from Bloomberg in, “Microsoft-Google Peace Deal Broke Down Over Search Competition.” The two companies pledged to stop fighting like cats and dogs in 2016. Sadly, the peace would last but three short years, testified Microsoft’s Jonathan Tinter.
In a spirit of cooperation and profits for all, Microsoft and Google-parent Alphabet tried to work together. For example, in 2020 they made a deal for Microsoft’s Surface Duo: a Google search widget would appear on its main screen (instead of MS Bing) in exchange for running on the Android operating system. The device’s default browser, MS Edge, would still default to Bing. Seemed like a win-win. Alas, the Duo turned out to be a resounding flop. That disappointment was not the largest source of friction, however. We learn:
“In March 2020, Microsoft formally complained to Google that its Search Ads 360, which lets marketers manage advertising campaigns across multiple search engines, wasn’t keeping up with new features and ad types in Bing. … Tinter said that in response to Microsoft’s escalation, Google officially complained about a problem with the terms of Microsoft’s cloud program that barred participation of the Google Drive products — rival productivity software for word processing, email and spreadsheets. In response to questions by the Justice Department, Tinter said Microsoft had informally agreed to pay for Google to make the changes to SA360. ‘It was half a negotiating strategy,’ Tinter said. Harrison ‘said, ‘This is too expensive.’ I said, ‘Great let me pay for it.’’ The two companies eventually negotiated a resolution about cloud, but couldn’t resolve the problems with the search advertising tool, he said. As a result, nothing was ever signed on either issue, Tinter said. ‘We ultimately walked away and did not reach an agreement,’ he said. Microsoft and Google also let their peace deal expire in 2021.”
Oh well, at least they tried to get along, we suppose. We just love dances between killer robots with money at stake.
Cynthia Murrell, October 30, 2023
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