A New Union or Just a Let’s Have Lunch Moment for Two Tech Giants
November 10, 2023
This essay is the work of a dumb humanoid. No smart software required.
There is nothing like titans of technology and revenue generation discovering a common interest. The thrill is the consummation and reaping the subsequent rewards. “Meta Lets Amazon Shoppers Buy Products on Facebook and Instagram without Leaving the Apps” explains:
Meta doesn’t want you to leave its popular mobile apps when making that impulse Amazon purchase. The company debuted a new feature allowing users to link their Facebook and Instagram accounts to Amazon so they can buy goods by clicking on promotions in their feeds.
Two amped up, big time tech bros discover that each has something the other wants. What is that? An opportunity to extend and exploit perhaps? Thanks, Microsoft Bing, you do get the drift of my text prompt, don’t you?
The Zuckbook’s properties touch billions of people. Some of those people want to buy “stuff.” Legitimate stuff has required the user to click away and navigate to the online bookstore to purchase a copy of the complete works of Francis Bacon. Now, the Instagram user can buy without leaving the comforting arms of the Zuck.
Does anyone have a problem with that tie up? I don’t. It is definitely a benefit for the teen who must have the latest lip gloss. It is good for Amazon because the hope is that Zucksters will buy from the online bookstore. The Meta outfit probably benefits with some sort of inducement. Maybe it is just a hug from Amazon executives? Maybe it is an opportunity to mud wrestle with Mr. Bezos if he decides to get down and dirty to show his physical prowess?
Will US regulators care? Will EU regulators care? Will anyone care?
I am not sure how to answer these questions. For decades the high tech outfits have been able to emulate the captains of industry in the golden age without much cause for concern. Continuity is good.
Will teens buy copies of Novum Organum? Absolutely.
Stephen E Arnold, November 10, 2023
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
