Google and Its Epic Magic: Will It Keep on Thrilling?
December 17, 2023
This essay is the work of a dumb dinobaby. No smart software required.
The Financial Times (the orange newspaper) published a paywalled essay/interview with Epic Games’s CEO Tim Sweeney. The hook for the sit down was the decision that a court proceeding determined that Google had acted in an illegal way. How? Google developed Android, then Google used that mobile system as a platform for revenue generation. These appear to have involved one-off special deals with some companies and a hefty commission on sales made via the Google Play Store.
Will the magic show continue to surprise and entertain the innocent at the party? Thanks, MSFT Copilot. Close enough for horseshoes, but I wanted a Godzilla monster in a tuxedo doing the tricks. But that’s forbidden.
Several items struck me in the article “Epic Games Chief Concerned Google Will Get Away with App Store Charges.”
First, the trial made clear that Google was unable to back up certain data. Here’s how the Financial Times’s story phrased this matter:
The judge in the case, US district judge James Donato, also criticized the company for its failure to preserve evidence, with internal policies for deleting chats. He instructed the jury that they were free to conclude Google’s chat deletion policies were designed to conceal incriminating evidence. “The Google folks clearly knew what they were doing,” Sweeney said. “They had very lucid writings internally as they were writing emails to each other, though they destroyed most of the chats.” “And then there was the massive document destruction,” Sweeney added. “It’s astonishing that a trillion-dollar corporation at the pinnacle of the American tech industry just engages in blatantly dishonest processes, such as putting all of their communications in a form of chat that is destroyed every 24 hours.” Google has since changed its chat deletion policy.
Taking steps to obscure evidence suggests to me that Google operates in an ethical zone with which I and the judge find uncomfortable. The behavior also implies that Google professionals are not just clever, but that they do what pays off within a governance system which is comfortable with a philosophy of entitlement. Google does what Google does. Oh, that is a problem for others. Well, that’s too bad.
Second, according to the article, Google would pursue “alternative payment methods.” The online ad giant would then slap a fee to list a product in the Google Play Store. The method has a number of variations which can include a fee for promoting a product to offering different size listings. The idea is similar to a grocery chain charging a manufacturer to put annoying free standing displays of breakfast foods in the center of a high traffic aisle.
Third , Mr. Sweeney seems happy with the evidence about payola which emerged during the trial. Google appears to have payed Samsung to sell its digital goods via the Google Play Store. The pay-to-play model apparently prevented the South Korean company from setting up an alternative store for Android equipped mobile devices.
Several observations:
- The trial, unlike the proceedings in the DC monopoly probe produced details about what Google does to generate lock in, money, and Googliness
- The destruction of evidence makes clear a disdain for behavior which preserves the trust and integrity of certain norms of behavior
- The trial makes clear that Google wants to preserve its dominant position and will pay to remain Number One.
Net net: Will Google’s magic wow everyone as it did when the company was gaining momentum? For some, yes. For others, no, sorry. I think the costume Google has worn for decades is now weakening at the seams. But the show must go on.
Stephen E Arnold, December 17, 2023
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