Googley Gems: 2024 Starts with Some Hoots
January 9, 2024
This essay is the work of a dumb dinobaby. No smart software required.
Another year and I will turn 80. I have seen some interesting things in my 58 year work career, but a couple of black swans have flown across my radar system. I want to share what I find anomalous or possibly harbingers of the new normal.
A dinobaby examines some Alphabet Google YouTube gems. The work is not without its AGonY, however. Thanks, MSFT Copilot Bing thing. Good enough.
First up is another “confession” or “tell all” about the wild, wonderful Alphabet Google YouTube or AGY. (Wow, I caught myself. I almost typed “agony”, not AGY. I am indeed getting old.)
I read “A Former Google Manager Says the Tech Giant Is Rife with Fiefdoms and the Creeping Failure of Senior Leaders Who Weren’t Making Tough Calls.” The headline is a snappy one. I like the phrase “creeping failure.” Nifty image like melting ice and tundra releasing exciting extinct biological bits and everyone’s favorite gas. Let me highlight one point in the article:
[Google has] “lots of little fiefdoms” run by engineers who didn’t pay attention to how their products were delivered to customers. …this territorial culture meant Google sometimes produced duplicate apps that did the same thing or missed important features its competitors had.
I disagree. Plenty of small Web site operators complain about decisions which destroy their businesses. In fact, I am having lunch with one of the founders of a firm deleted by Google’s decider. Also, I wrote about a fellow in India who is likely to suffer the slings and arrows of outraged Googlers because he shoots videos of India’s temples and suggests they have meanings beyond those inculcated in certain castes.
My observation is that happy employees don’t run conferences to explain why Google is a problem or write these weird “let me tell you what life is really like” essays. Something is definitely being signaled. Could it be distress, annoyance, or down-home anger? The “gem”, therefore, is AGY’s management AGonY.
Second, AGY is ramping up its thinking about monetization of its “users.” I noted “Google Bard Advanced Is Coming, But It Likely Won’t Be Free” reports:
Google Bard Advanced is coming, and it may represent the company’s first attempt to charge for an AI chatbot.
And why not? The Red Alert hooted because MIcrosoft’s 2022 announcement of its OpenAI tie up made clear that the Google was caught flat footed. Then, as 2022 flowed, the impact of ChatGPT-like applications made three facets of the Google outfit less murky: [a] Google was disorganized because it had Google Brain and DeepMind which was expensive and confusing in the way Abbott and Costello’s “Who’s on First Routine” made people laugh. [b] The malaise of a cooling technology frenzy yielded to AI craziness which translated into some people saying, “Hey, I can use this stuff for answering questions.” Oh, oh, the search advertising model took a bit of a blindside chop block. And [c] Google found itself on the wrong side of assorted legal actions creating a model for other legal entities to explore, probe, and probably use to extract Google’s life blood — Money. Imagine Google using its data to develop effective subscription campaigns. Wow.
And, the final Google gem is that Google wants to behave like a nation state. “Google Wrote a Robot Constitution to Make Sure Its New AI Droids Won’t Kill Us” aims to set the White House and other pretenders to real power straight. Shades of Isaac Asimov’s Three Laws of Robotics. The write up reports:
DeepMind programmed the robots to stop automatically if the force on its joints goes past a certain threshold and included a physical kill switch human operators can use to deactivate them.
You have to embrace the ethos of a company which does not want its “inventions” to kill people. For me, the message is one that some governments’ officials will hear: Need a machine to perform warfighting tasks?
Small gems but gems not the less. AGY, please, keep ‘em coming.
Stephen E Arnold, January 9, 2024