OpenAI Embarks on Taking Down the Big Guy in Web Search

February 22, 2024

green-dino_thumb_thumb_thumbThis essay is the work of a dumb dinobaby. No smart software required.

The Google may be getting up there in Internet years; however, due to its size and dark shadow, taking the big fellow down and putting it out of the game may be difficult. Users are accustomed to the Google. Habits, particularly those which become semi automatic like a heroin addict’s fiddling with a spoon, are tough to break. After 25 years, growing out of a habit is reassuring to worried onlookers. But the efficacy of wait-and-see is not  getting a bent person straight.


Taking down Googzilla may be a job for lots of little people. Thanks, Google ImageFX. Know thyself, right?

I read “OpenAI Is Going to Face an Uphill Battle If It Takes on Google Search.” The write up describes an aspirational goal of Sam AI-Man’s OpenAI system. The write up says:

OpenAI is reportedly building its own search product to take on Google.

OpenAI is jumping in a CRRC already crowded with special ops people. There is the Kagi subscription search. There is and There is a one-man band called Stract and more. A new and improved Yandex is coming. The reliable is ruminating in the mountains. The ever-watchful OSINT professionals gather search engines like a mother goose. And what do we get? Bing is going nowhere even with Copilot except in the enterprise market where Excel users are asking, “What the H*ll?” Meanwhile the litigating beast continues to capture 90 percent or more of search traffic and oodles of data. Okay, team, who is going to chop block the Google, a fat and slow player at that?

The write up opines:

But on the search front, it’s still all Google all the way. And even if OpenAI popularized the generative AI craze, the company has a long way to go if it hopes to take down the search giant.

Competitors can dream, plot, innovate, and issue press releases. But for the foreseeable future, the big guy is going to push others out of the way.

Stephen E Arnold, February 22, 2024


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