Google Mandates YouTube AI Content Be Labeled: Accurately? Hmmmm

April 2, 2024

green-dino_thumb_thumb_thumbThis essay is the work of a dumb dinobaby. No smart software required.

The rules for proper use of AI-generated content are still up in the air, but big tech companies are already being pressured to induct regulations. Neowin reported that “Google Is Requiring YouTube Creators To Post Labels For Realistic AI-Created Content” on videos. This is a smart idea in the age of misinformation, especially when technology can realistically create images and sounds.

Google first announced the new requirement for realistic AI-content in November 2023. The YouTube’s Creator Studio now has a tool in the features to label AI-content. The new tool is called “Altered content” and asks creators yes and no questions. Its simplicity is similar to YouTube’s question about whether a video is intended for children or not. The “Altered content” label applies to the following:

• “Makes a real person appear to say or do something they didn’t say or do

• Alters footage of a real event or place

• Generates a realistic-looking scene that didn’t actually occur”

The article goes on to say:

“The blog post states that YouTube creators don’t have to label content made by generative AI tools that do not look realistic. One example was “someone riding a unicorn through a fantastical world.” The same applies to the use of AI tools that simply make color or lighting changes to videos, along with effects like background blur and beauty video filters.”

Google says it will have enforcement measures if creators consistently don’t label their realistic AI videos, but the consequences are specified. YouTube will also reserve the right to place labels on videos. There will also be a reporting system viewers can use to notify YouTube of non-labeled videos. It’s not surprising that Google’s algorithms can’t detect realistic videos from fake. Perhaps the algorithms are outsmarting their creators.

Whitney Grace, April 2, 2024


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