Google Gem: Arresting People Management
April 18, 2024
This essay is the work of a dumb dinobaby. No smart software required.
I have worked for some well-managed outfits: Halliburton, Booz Allen, Ziff Communications, and others in the 55 year career. The idea that employees at Halliburton Nuclear (my assignment) would occupy the offices of a senior officer like Eugene Saltarelli was inconceivable. (Mr. Saltarelli sported a facial scar. When asked about the disfigurement, he would stare at the interlocutor and ask, “What scar?” Do you want to “take over” his office?) Another of my superiors at a firm in New York had a special method of shaping employee behavior. This professional did nothing to suppress rumors that two of his wives drowned during “storms” after falling off his sail boat. Did I entertain taking over his many-windowed office in Manhattan? Answer: Are you sure you internalized the anecdote?
Another Google management gem glitters in the public spot light.
But at the Google life seems to be different, maybe a little more frisky absent psychological behavior controls. I read “Nine Google Workers Get Arrested After Sit-In Protest over $1.2B Cloud Deal with Israel.” The main idea seems to be that someone at Google sold cloud services to the Israeli government. Employees apparently viewed the contract as bad, wrong, stupid, or some combination of attributes. The fix involved a 1960s-style sit in. After a period of time elapsed, someone at Google called the police. The employee-protesters were arrested.
I recall hearing years ago that Google faced a similar push back about a contract with the US government. To be honest, Google has generated so many human resource moments, I have a tough time recalling each. A few are Mt. Everests of excellence; for example, the termination of Dr. Timnit Gebru. This Googler had the nerve to question the bias of Google’s smart software. She departed. I assume she enjoyed the images of biased signers of documents related to America’s independence and multi-ethnic soldiers in the World War II German army. Bias? Google thinks not I guess.
The protest occurs as the Google tries to cope with increased market pressure and the tough-to-control costs of smart software. The quick fix is to nuke or RIF employees. “Google Lays Off Workers As Part of Pretty Large-Scale Restructuring” reports by citing Business Insider:
Ruth Porat, Google’s chief financial officer, sent an email to employees announcing that the company would create “growth hubs” in India, Mexico and Ireland. The unspecified number of layoffs will affect teams in the company’s finance department, including its treasury, business services and revenue cash operations units
That looks like off-shoring to me. The idea was a cookie cutter solution spun up by blue chip consulting companies 20, maybe 30 years ago. On paper, the math is more enticing than a new Land Rover and about as reliable. A state-side worker costs X fully loaded with G&A, benefits, etc. An off-shore worker costs X minus Y. If the delta means cost savings, go for it. What’s not to like?
According to a source cited in the New York Post:
“As we’ve said, we’re responsibly investing in our company’s biggest priorities and the significant opportunities ahead… To best position us for these opportunities, throughout the second half of 2023 and into 2024, a number of our teams made changes to become more efficient and work better, remove layers and align their resources to their biggest product priorities.
Yep, align. That senior management team has a way with words.
Will those who are in fear of their jobs join in the increasingly routine Google employee protests? Will disgruntled staff sandbag products and code? Will those who are terminated write tell-alls about their experiences at an outfit operating under Code Red for more than a year?
Several observations:
- Microsoft’s quite effective push of its AI products and services continues. In certain key markets like New York City and the US government, Google is on the defensive. Hint: Microsoft has the advantage, and the Google is struggling to catch up.
- Google’s management of its personnel seems to create the wrong type of news. Example: Staff arrests. Is that part of Peter Drucker’s management advice.
- The Google leadership team appears to lack the ability to do their job in a way that operates in a quiet, effective, positive, and measured way.
Net net: The online ad money machine keeps running. But if the investigations into Google’s business practices get traction, Google will have additional challenges to face. The Sundar & Prabhakar Comedy team should make a TikTok-type, how-to video about human resource management. I would prefer a short video about the origin story for the online advertising method which allowed Google to become a fascinating outfit.
Stephen E Arnold, April 18, 2024
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