In the AI Race, Is Google Able to Win a Sprint to a Feature?
May 31, 2024
This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.
One would think that a sophisticated company with cash and skilled employees would avoid a mistake like shooting the CEO in the foot. The mishap has occurred again, and if it were captured in a TikTok, it would make an outstanding trailer for the Sundar & Prabhakar reprise of The Greatest Marketing Mistakes of the Year.
At age 25, which is quite the mileage when traveling on the Information Superhighway, the old timer is finding out that younger, speedier outfits may win a number of AI races. In the illustration, the Google runner seems stressed at the start of the race. Will the geezer win? Thanks, MidJourney. Good enough, which is the benchmark today I fear.
“Google Is Taking ‘Swift Action’ to Remove Inaccurate AI Overview Responses” explains that Google rolled out with some fanfare its AI Overviews. The idea is that smart software would just provide the “user” of the Google ad delivery machine with an answer to a query. Some people have found that the outputs are crazier than one would expect from a Big Tech outfit. The article states:
… Google says, “The vast majority of AI Overviews provide high-quality information, with links to dig deeper on the web. Many of the examples we’ve seen have been uncommon queries, and we’ve also seen examples that were doctored or that we couldn’t reproduce. “We conducted extensive testing before launching this new experience, and as with other features we’ve launched in Search, we appreciate the feedback,” Google adds. “We’re taking swift action where appropriate under our content policies, and using these examples to develop broader improvements to our systems, some of which have already started to roll out.”
But others are much kinder. One notable example is Mashable’s “We Gave Google’s AI Overviews the Benefit of the Doubt. Here’s How They Did.” This estimable publication reported:
Were there weird hallucinations? Yes. Did they work just fine sometimes? Also yes.
The write up noted:
AI Overviews were a little worse in most of my test cases, but sometimes they were perfectly fine, and obviously you get them very fast, which is nice. The AI hallucinations I experienced weren’t going to steer me toward any danger.
Let’s step back and view the situation via several observations:
- Google’s big moment becomes a meme cemented to glue on pizza
- Does Google have a quality control process which flags obvious gaffes? Apparently not.
- Google management seems to suggest that humans have to intervene in a Google “smart” process. Doesn’t that defeat the purpose of using smart software to replace some humans?
Net net: The Google is ageing, and I am not sure a singularity will offset these quite obvious effects of ageing, slowed corporate processes, and stuttering synapses in the revamped AI unit.
Stephen E Arnold, May 31, 2024
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