Too Bad Google and OpenAI. Perplexity Is a Game Changer, Says Web Pro News!
September 10, 2024
This essay is the work of a dumb dinobaby. No smart software required.
I have tested a number of smart software systems. I can say, based on my personal experience, none is particularly suited to my information needs. Keep in mind that I am a dinobaby, more at home in a research library or the now-forgotten Dialog command line. ss cc=7900, thank you very much.
I worked through the write up “Why Perplexity AI Is (Way) Better Than Google: A Deep Dive into the Future of Search.” The phrase “Deep Dive’ reminded me of a less-than-overwhelming search service called Deepdyve. (I just checked and, much to my surprise, the for-fee service is online at https://www.deepdyve.com/. Kudos, Deepdyve, which someone told me was a tire kicker or maybe more with the Snorkle system. (I could look it up using a smart software system, but performance is crappy today, and I don’t want to get distracted from the Web Pro News pronouncement. But that smart software output requires a lot of friction; that is, verifying that the outputs are accurate.)
A dinobaby (the author of this blog post) works in a library. Thanks, MSFT Copilot, good enough.
Here’s the subtitle to the article. Its verbosity smacks of that good old and mostly useless search engine optimization tinkering:
Perplexity AI is not just a new contender; it’s a game-changer that could very well dethrone Google in the years to come. But what exactly makes Perplexity AI better than Google? Let’s explore the…
No, I didn’t truncate the subtitle. That’s it.
The write up explains what differentiates Perplexity from the other smart software, question-answering marvels. Here’s a list:
- Speed and Precision at Its Core
- Specialized Search Experience for Enterprise Needs
- Tailored Results and User Interaction
- Innovations in Data Privacy
- Ad-Free Experience: A Breath of Fresh Air
- Standardized Interface and High Accuracy
- The Potential to Revolutionize Search
In my experience, I am not sure about the speed of Perplexity or any smart search and retrieval system. Speed must be compared to something. I can obtain results from my installation of Everything search pretty darned quick. None of the cloud search solutions comes close. My Mistal installation grunts and sweats on a corpus of 550 patent documents. How about some benchmarks, WebProNews?
Precision means that the query returns documents matching a query. There is a formula (which is okay as formulae go) which is, as I recall, Relevant retrieved instances divided by All retrieved instances. To calculate this, one must take a bounded corpus, run queries, and develop an understanding of what is in the corpus by reading documents and comparing outputs from test queries. Then one uses another system and repeats the queries, comparing the results. The process can be embellished, particularly by graduate students working on an advanced degree. But something more than generalizations are needed to convince me of anything related to “precision.” Determining precision is impossible when vendors do not disclose sources and make the data sets available. Subjective impressions are okay for messy water lilies, but in the dinobaby world of precision and its sidekick recall, a bit of work is necessary.
The “specialized search experience” means what? To me, I like to think about computational chemists. The interface has to support chemical structures, weird CAS registry numbers, words (mostly ones unknown to a normal human), and other assorted identifiers. As far as I know, none of the smart software I have examined does this for computational chemists or most of the other “specialized” experiences engineers, mathematicians, or physicists, among others, use in their routine work processes. I simply don’t know what Web Pro News wants me to understand. I am baffled, a normal condition for dinobabies.
I like the idea of tailored results. That’s what Instagram, TikTok, and YouTube try to deliver in order to increase stickiness. I think in terms of citations to relevant documents relevant to my query. I don’t like smart software which tries to predict what I want or need. I determine that based on the information I obtain, read, and write down in a notebook. Web Pro News and I are not on the same page in my paper notebook. Dinobabies are a pain, aren’t they?
I like the idea of “data privacy.” However, I need evidence that Perplexity’s innovations actually work. No data, no trust: Is that difficult for a younger person to understand?
The standardized interface makes life easy for the vendor. Think about the computational chemist. The interface must match her specific work processes. A standard interface is likely to be wide of the mark for some enterprise professionals. The phrase “high accuracy” means nothing without one’s knowing the corpus from which the index is constructed. Furthermore the notion of probability means “close enough for horseshoes.” Hallucination refers to outputs from smart software which are wide of the mark. More insidious are errors which cannot be easily identified. A standard interface and accuracy don’t go together like peanut butter and jelly or bread and butter. The interface is separate from the underlying system. The interface might be “accurate” if the term were defined in the write up, but it is not. Therefore, accuracy is like “love,” “mom,” and “ethics.” Anything goes just not for me, however.
The “potential to revolutionize search” is marketing baloney. Search today is more problematic than anytime in my more than half century of work in information retrieval. The only thing “revolutionary” are the ways to monetize users’ belief that the outputs are better, faster, cheaper than other available options. When one thinks about better, faster, and cheaper, I must add the caveat to pick two.
What’s the conclusion to this content marketing essay? Here it is:
As we move further into the digital age, the way we search for information is changing. Perplexity AI represents a significant step forward, offering a faster, more accurate, and more user-centric alternative to traditional search engines like Google. With its advanced AI technologies, ad-free experience, and commitment to data privacy, Perplexity AI is well-positioned to lead the next wave of innovation in search. For enterprise users, in particular, the benefits of Perplexity AI are clear. The platform’s ability to deliver precise, context-aware insights makes it an invaluable tool for research-intensive tasks, while its user-friendly interface and robust privacy measures ensure a seamless and secure search experience. As more organizations recognize the potential of Perplexity AI, we may well see a shift away from Google and towards a new era of search, one that prioritizes speed, precision, and user satisfaction above all else.
I know one thing the stakeholders and backers of the smart software hope that one of the AI players generates tons of cash and dump trucks of profit sharing checks. That day is, I think, lies in the future. Perplexity hopes it will be the winner; hence, content marketing is money well spent. If I were not a dinobaby, I might be excited. So far I am just perplexed.
Stephen E Arnold, September 10, 2024
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