Pay Up Time for Low Glow Apple

September 16, 2024

This essay is the work of a dumb dinobaby. No smart software required.

Who noticed the flip side of Apple’s big AI event? CNBC did. “Apple Loses EU Court Battle over 13 Billion Euro Tax Bill in Ireland” makes clear that the EU regulators were not awed by snappy colors, “to be” AI, and Apple’s push to be the big noise in hearing aids. Nope. The write up reported:

Europe’s top court on Tuesday ruled against Apple in the tech giant’s 10-year court battle over its tax affairs in Ireland. The pronouncement from the European Court of Justice comes hours after Apple unveiled a swathe of new product offerings, looking to revitalize its iPhone, Apple Watch and Air Pod line-ups.

Those new products will need to generate some additional revenue. The monetary penalty ascends to $14 billion. Packaged as illegal tax benefits, Apple will go through the appeal drill, the PR drill, and the apology drill. The drills may not stop the EU’s desire to scrutinize the behaviors of US high technology companies. It seems that the EU is on a crusade to hold the Big Dogs by their collars, slip on choke chains, and bring the beasts to heel.

An EU official hits a big rock and finds money inside. Thanks, MSFT Copilot. Good enough.

I have worked in a couple of EU countries. I recall numerous comments from my clients and colleagues in Europe who suggested US companies were operating as if they were countries. From these individuals’ points of view, their observations about US high technology outfits were understandable. The US, according to some, refused to hold these firms accountable for what some perceived as ignoring user privacy and outright illegal behavior of one sort or another.

What does the decision suggest?

Big fines, recoveries, and judgments are likely to become more common
Regulations to create market space for European start ups and technologies are likely to be forthcoming
The Wild West behavior, tolerated by US regulators, will not be tolerated.

There is one other possible consequence of this $14 billion number. The penalty is big, even for a high tech money machine like Apple. The size of the number may encourage other countries’ regulators to think big as well. It is conceivable that after years of inaction, even US regulators may be tempted to jump into the big money when judgments go against the high technology outfits.

With Google on the spot for alleged monopolistic activities in the online advertising market, those YouTube ads are going to become more plentiful. Some Googlers may have an opportunity to find their future elsewhere as Xooglers (former Google employees). Freebies may be further curtailed in the Great Chain of Being hierarchy which guides Google’s organizational set up.

I found the timing of the news about the $14 billion number interesting. As the US quivered from the excitement of more AI in candy bar devices in rainbow colors, the EU was looking under the rock. The EU found nerve and a possible pile of money.

Stephen E Arnold, September 16, 2024

Written by Stephen E. Arnold · Filed Under Financial, Government, Legal matters, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.