Salesforce: AI Dreams
September 30, 2024
This essay is the work of a dumb dinobaby. No smart software required.
Big Tech companies are heavily investing in AI technology, including Salesforce. Salesforce CEO Marc Benioff delivered a keynote about his company’s future and the end of an era as reported by Constellation Research: “Salesforce Dreamforce 2024: Takeaways On Agentic AI, Platform, End Of Copilot Era.” Benioff described the copilot era as “hit or miss” and he wants to focus on agentic AI powered by Salesforce.
Constellation Research analyst Doug Henschen said that Benioff made compelling case for Salesforce and Data Cloud being the platform that companies will use to build their AI agents. Salesforce already has metadata, data, app business logic knowledge, and more already programmed in it. While Dream Cloud has data integrated from third-party data clouds and ingested from external apps. Combining these components into one platform without DIY is a very appealing product.
Benioff and his team revamped Salesforce to be less a series of clouds that run independently and more of a bunch of clouds that work together in a native system. It means Salesforce will scale Agentforce across Marketing, Commerce, Sales, Revenue and Service Clouds as well as Tableau.
The new AI Salesforce wants to delete DIY says Benioff:
“‘ DIY means I’m just putting it all together on my own. But I don’t think you can DIY this. You want a single, professionally managed, secure, reliable, available platform. You want the ability to deploy this Agentforce capability across all of these people that are so important for your company. We all have struggled in the last two years with this vision of copilots and LLMs. Why are we doing that? We can move from chatbots to copilots to this new Agentforce world, and it’s going to know your business, plan, reason and take action on your behalf.
It’s about the Salesforce platform, and it’s about our core mantra at Salesforce, which is, you don’t want to DIY it. This is why we started this company.’”
Benioff has big plans for Salesforce and based off this Dreamforce keynote it will succeed. However, AI is still experimental. AI is smart but a human is still easier to work with. Salesforce should consider teaming AI with real people for the ultimate solution.
Whitney Grace, September 30, 2024
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