The Sweet Odor of Musk
October 31, 2024
The old Twitter was a boon for academics. It was a virtual gathering place where they could converse with each other, the general public, and even lawmakers. Information was spread and discussed far and wide. The platform was also a venue for conducting online research. Now, though, scholars seem to be withering under the “Musk effect.” Cambridge University Press shares its researchers’ paper, “The Vibes Are Off: Did Elon Musk Push Academics Off Twitter?”
The abstract begins by noting several broad impacts of Twitter’s transition to “X,” as Elon Musk has renamed it: Most existing employees were laid-off. Access to its data was monetized. Its handling of censorship and misinformation has were upended and its affordances shifted. But the scope of this paper is more narrow. Researchers James Bisbee and Kevin Munger set out to answer:
“What did Elon Musk’s takeover of the platform mean for this academic ecosystem? Using a snowball sample of more than 15,700 academic accounts from the fields of economics, political science, sociology, and psychology, we show that academics in these fields reduced their ‘engagement’ with the platform, measured by either the number of active accounts (i.e., those registering any behavior on a given day) or the number of tweets written (including original tweets, replies, retweets, and quote tweets).”
Why did scholars disengage? The “Musk Effect,” as the paper calls it, was a mix of factors. Changes to the verification process and account-name rules were part of it. Many were upset when Musk nixed the free API they’d relied on for research in a range of fields. But much of it was simply a collective disgust at the new owner’s unscientific nature, childishness, and affinity for conspiracy theories. The researchers write:
“We argue that a combination of these features of the threat and then the reality of Musk’s ownership of the Twitter corporation influenced academics either to quit Twitter altogether or at least reduce their engagement with the platform (i.e., ‘disengage’). The policy changes and personality of Twitter’s new owner were difficult to avoid and may have made the experience of using the platform less palatable. Conversely, these same attributes may have stimulated a type of ideological boycott, in which academics disengaged with Twitter as a political strategy to indicate their intellectual and moral opposition.”
See the paper for a description of its methodology, the detailed results (complete with charts), and a discussion of the factors behind the Musk Effect. It also describes the role pre-X Twitter played in academic research. Check out section 1 to learn what the scientific community lost when one bratty billionaire decided to make a spite purchase the size of small country’s gross domestic product.
Cynthia Murrell, October 31, 2024
Comments
Got something to say?
-
- Subscribe to Beyond Search
Feature archive
News archive
-
