How to Cut Podcasts Costs and Hassles: A UK Example
November 5, 2024
Using AI to replicate a particular human is a fraught topic. Of paramount concern is the relentless issue of deepfakes. There are also legal issues of control over one’s likeness, of course, and concerns the technology could put humans out of work. It is against this backdrop, the BBC reports, that “Michael Parkinson’s Son Defends New AI Podcast.” The new podcast uses AI to recreate the late British talk show host, who will soon interview (human) guests. Son Mike acknowledges the concerns, but insists this project is different. Writer Steven McIntosh explains:
“Mike Parkinson said Deep Fusion’s co-creators Ben Field and Jamie Anderson ‘are 100% very ethical in their approach towards it, they are very aware of the legal and ethical issues, and they will not try to pass this off as real’. Recalling how the podcast was developed, Parkinson said: ‘Before he died, we [my father and I] talked about doing a podcast, and unfortunately he passed away before it came true, which is where Deep Fusion came in. ‘I came to them and said, ‘if we wanted to do this podcast with my father talking about his archive, is it possible?’, and they said ‘it’s more than possible, we think we can do something more’. He added his father ‘would have been fascinated’ by the project, although noted the broadcaster himself was a ‘technophobe’. Discussing the new AI version of his father, Parkinson said: ‘It’s extraordinary what they’ve achieved, because I didn’t really think it was going to be as accurate as that.’”
So they have the family’s buy-in, and they are making it very clear the host is remade with algorithms. The show is called “Virtually Parkinson,” after all. But there is still that replacing human talent with AI thing. Deep Fusion’s Anderson notes that, since Parkinson is deceased, he is in no danger of losing work. However, McIntosh counters, any guest that appears on this show may give one fewer interview to a show hosted by a different, living person. Good point.
One thing noteworthy about Deep Fusion’s AI on this project is its ability to not just put words in Parkinson’s mouth, but to predict how he would have actually responded. Assuming that function is accurate, we have a request: Please bring back the objective reporting of Walter Cronkite. This world sorely needs it.
Cynthia Murrell, November 5, 2024
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