BlueSky: Tweeting Birds Are Flocking Around

December 3, 2024

As X, formerly Twitter, becomes more toxic, alternative BlueSky has welcomed many refugees fleeing Musk’s regime. In fact, the decentralized social media platform recently hit 15 million users. Blood in the Machine takes this opportunity to declare, “Bluesky’s Success Is a Rejection of Big Tech’s Operating System.” The post is largely about enumerating X’s flaws. Will such a marketing angle make the Twitter clone a winner?

After a brief lesson in recent social-media history, blogger Brian Merchant observes:

“The online world has become so hostile to users that Bluesky’s pitch of ‘here is a straightforward feed of text-based user-generated posts that we promise not to mess with’ is revelatory. Its scaling model and raison d’être are a very rejection of the platforms that have colonized the rest of our digital lives, and relentlessly commodified them. No wonder everyone seems to be rooting for its success, even if there are, pointedly, no guarantees those ideals will remain in place.”

Why no guarantees? The taint of venture capital, for one. The platform’s recent $15 million series A funding round was led by Blockchain Capital. Despite that firm’s focus on cryptocurrency, BlueSky promises it will continue to prioritize the user over the likes of crypto and NFTs. Will it deliver? At least wary users can turn to Mastodon. For now.

The write-up continues:

“BlueSky is giving hope to people who spend long hours online precisely because it is purporting to be, and so far succeeding, at least in its very short lifespan, in being everything that big tech is not. No AI spam, no glitchy ad tech, no link throttling, no malignant billionaire owner. BlueSky is not just tapping into this wellspring of goodwill because it promises a return to the halcyon days of *Twitter*—but a return to the days before ossified, rent-seeking tech monopolies drove our collective online experience to hell.”

But how long will this retro trip last?

Cynthia Murrell, December 3, 2024

Written by Stephen E. Arnold · Filed Under News, Social Media

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.