Petrogenesis Means New Life for Xerox and Lexmark
December 24, 2024
Written by a dinobaby, not an over-achieving, unexplainable AI system.
I read about Xerox’s bold move to purchase Lexmark. I live in Kentucky, and some remember the days when IBM sought to create a brand called “Lexmark.” One of its Kentucky-proud units was located in Lexington, Kentucky. Unfortunately printers performed in market competitions about as well as most of the horses bred in Kentucky to win big money in races. Lexmark stumbled, but was not put down. Wikipedia has an amusing summary of the trajectory of Lexmark, originally part of IBM. That’s when the fun began.
The process of fossilmorphism begins. Will the progeny become King of the Printing Jungle? Does this young velociraptor find the snorting beasts amusing or the source of a consulting snack? Thanks, You.com. Good enough.
Xerox, on the other hand, is another Rochester, New York, business case study. (The other is Kodak, of digital camera fame.) Again Wikipedia has a good basic description without the color of the company’s most interesting missteps. (Did you know that one of Xerox’s most successful sales professionals was a fisherman. That’s is. Boat to big bucks without any of the Fancy Dan stuff in college.) Oh, Xerox made printers, and I was a dinobaby who worked on a printer that ingested scanned images or typed pages at one end and spit out collated paper copies at the other. Yep, a printer.
What has caused this dinobaby to stumble down memory lane? I read “Xerox to Acquire Lexmark.” Yep, Xerox a printer outfit has acquired what was once an IBM printer outfit. I call this type of business tactic
Fossilmorphism
A coinage! It meaning is that two fossil type companies fuse and create a new company. The idea is that the deal has “synergy” and the flows of cash from surging sales with lead to dinomorphism. This term suggests that companies only a dinobaby like me can love change and explode beyond their decades of organization and re-organization, might-have-been thinking, and the constraints of tromping around when this dinobaby was an agile velociraptor.
The deal raises an existential question: Are two dinosaurs able to mate? Will the offspring be a Darwinian win or fail? Every horse owner knows their foal is a winner. (Horse veterinarians are the big winners, according to Kentucky lore.)
Stephen E Arnold, December 24, 2024
Comments
Got something to say?
-
- Subscribe to Beyond Search
Feature archive
News archive
-
