The Brain Rot Thing: The 78 Wax Record Is Stuck Again
January 10, 2025
This is an official dinobaby post.
I read again about brain rot. I get it. Young kids play with a mobile phone. They get into social media. They watch TikTok. The discover the rich, rewarding world of Telegram online gambling. These folks don’t care about reading. Period. I get it.
But the Financial Times wants me to really get it. “Social Media, Brain Rot and the Slow Death of Reading” says:
Social media is designed to hijack our attention with stimulation and validation in a way that makes it hard for the technology of the page to compete.
This is news? Well, what about this statement:
The easy dopamine hit of social media can make reading feel more effortful by comparison. But the rewards are worth the extra effort: regular readers report higher wellbeing and life satisfaction, benefiting from improved sleep, focus, connection and creativity. While just six minutes of reading has been shown to reduce stress levels by two-thirds, deep reading offers additional cognitive rewards of critical thinking, empathy and self-reflection.
Okay, now tell that to the people in line at the grocery store or the kids in a high school class. Guess what? The joy of reading is not part of the warp and woof of 2025 life.
The news flash is that traditional media like the Financial Times long for the time when everyone read. Excuse me. When was that time? People read in school so they can get out of school and not read. Books still sell, but the avid readers are becoming dinobabies. Most of the dinobabies I know don’t read too much. My wife’s bridge club reads popular novels but non fiction is a non starter.
What does the FT want people to do? Here’s a clue:
Even if the TikTok ban goes ahead in the US, other platforms will pop up to replace it. So in 2025, why not replace the phone on your bedside table with a book? Just an hour a day clawed back from screen time adds up to about a book a week, placing you among an elite top one per cent of readers. Melville (and a Hula-Hoop) are optional.
Lamenting and recommending is not going to change what the flows of electronic information have done. There are more insidious effects racing down the information highway. Those who will be happiest will be those who live in ignorance. People with some knowledge will be deeply unhappy.
Will the FT want dinosaurs to roam again? Sure. Will the FT write about them? Of course. Will the impassioned words change what’s happened and will happen? Nope. Get over it, please. You may as well long for the days when Madame Tussaud’s Wax Museum and you were part of the same company.
Stephen E Arnold, January 10, 2025
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