Microsoft: Marketing and Semi Functional Technology Amuse Some People

January 17, 2025

Prepared by a still-alive dinobaby.

With support for Windows 10 ending, Microsoft is understandably eager for users to upgrade before then. Its latest nudge, however, may not have the desired effect. TechRadar reports, "Microsoft Embarrasses Itself with Windows 10 Pop-Up that Hogs the Desktop Urging an Upgrade to Windows 11—then Promptly Crashes." Oh dear. Writer Darren Allen elaborates:

"In a rather embarrassing turn of events for Microsoft, its latest bid to urge Windows 10 users to upgrade to Windows 11 has gone awry because the pop-up in question crashes. This is a full-screen pop-up, of which we’ve seen very similar (if not identical) variants before, which urges you to ‘Start planning for Windows 10 end of support’ ahead of the End of Life date for the OS which is October 2025. … The fresh wrinkle here, though, as Windows Latest reports, is that this pop-up is crashing for some Windows 10 users, as flagged up by a denizen of X (@ems_konto). So, what we have here is a message urging you to start planning what you’ll do when Windows 10 support runs out, telling you to prepare now, and that the Windows Backup app can help you transfer all your files to a new Windows 11 PC. And then the pop-up window immediately freezes, becomes unresponsive, and informs the user that ‘Reusable UX Interaction Manager is not working’ – whoops."

Not great for a company trying to usher users into the next iteration of its OS. Will users lose confidence and look elsewhere? A few Windows alternatives do exist, though none that are both cheap and easy to migrate to. Will more folks consider the adventure of using Linux? Perhaps a few will ditch the PC altogether for a Mac. We suspect most will just stick with the company they know, embarrassing glitches and all. Inertia, marketing, and good enough engineering are hallmarks of the company absolutely everyone eager to have a digital mom reminding them to do what is right and proper. Does mom follow the rules? Nah, my mother was a PTA cookie hustler. Who knows that one’s mom really did?

Stephen E Arnold, January 17, 2025

Written by Stephen E. Arnold · Filed Under Business process, Marketing, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.