What Do Gamers Know about AI? Nothing, Nothing at All

February 20, 2025

Take-Two Games CEO says, "There’s no such thing" as AI.

Is the head of a major gaming publisher using semantics to downplay the role of generative AI in his industry? PC Gamer reports, "Take-Two CEO Strauss Zelnick Takes a Moment to Remind Us Once Again that ‘There’s No Such Thing’ as Artificial Intelligence." Writer Andy Chalk quotes Strauss’ from a recent GamesIndustry interview:

"Artificial intelligence is an oxymoron, there’s no such thing. Machine learning, machines don’t learn. Those are convenient ways to explain to human beings what looks like magic. The bottom line is that these are digital tools and we’ve used digital tools forever. I have no doubt that what is considered AI today will help make our business more efficient and help us do better work, but it won’t reduce employment. To the contrary, the history of digital technology is that technology increases employment, increases productivity, increases GDP and I think that’s what’s going to happen with AI. I think the videogame business will probably be on the leading, if not bleeding, edge of using AI."

So AI, which does not exist, will actually create jobs instead of eliminate them? The write-up correctly notes the evidence points to the contrary. On the other hand, Strauss seems clear-eyed on the topic of copyright violations. AI-on-AI violations, anyway. We learn:

"That’s a mess Zelnick seems eager to avoid. ‘In terms of [AI] guardrails, if you mean not infringing on other people’s intellectual property by poaching their LLMs, yeah, we’re not going to do that,’ he said. ‘Moreover, if we did, we couldn’t protect that, we wouldn’t be able to protect our own IP. So of course, we’re mindful of what technology we use to make sure that it respects others’ intellectual property and allows us to protect our own.’"

Perhaps Strauss is on to something. It is true that generative AI is just another digital tool—albeit one that tends to put humans out of work. But as we know, hype is more important than reality for those chasing instant fame and riches.

Cynthia Murrell, February 20, 2025

Written by Stephen E. Arnold · Filed Under AI, Marketing, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.