Google Wears a Necklace and Sneakers with Flashing Blue LEDs. Snazzy.
April 15, 2025
No AI. Just an old dinobaby pointing out some exciting developments in the world “beyond search.”
I can still see the flashing blue light in Aisle 7. Yes, there goes the siren. K-Mart in Central Illinois was running a big sale on underwear. My mother loved those “blue light specials.” She would tell me as I covered my eyes and ears, “I don’t want to miss out.” Into the scrum she would go, emerging with two packages of purple boxer shorts for my father. He sat in the car while my mother shopped. I accompanied her because that’s what sons in Central Illinois do. I wonder if procurement officials are familiar with blue light specials. The sirens in DC wail 24×7.
Thanks, OpenAI. You produced a good enough illustration. A first!
I thought about K-Mart when I read “Google Slashes Business Software Prices for US Federal Agencies.” I see that flickering blue light as I type this short blog post. The trusted “real” news source reports:
Google will offer steep discounts to U.S. federal agencies for its business apps package as the company looks to capitalize on the Trump administration’s cost-cutting push and chip away at Microsoft’s longstanding grip on the government software market.
Yep, discounts. Now Microsoft has some traction in the US government. I cannot imagine what life would be like for aides to a senior Pentagon if he did not have nifty PowerPoint presentations. Perhaps offering a deal will get some Microsoft afficionados to learn to live without Excel and Word? I don’t know, but Google is giving the “discount” method a whirl.
What’s up with Google? I think someone told me that Gemini 2.5 was free. Now a discount on GSA listed services which could amount to $2 billion in savings … if — yes, that magic word — if the US government dumps the Softies’ outstanding products for the cloudy goodness of the Google’s way. Yep, “if.”
I have a cute anecdote about Google and the US government from the year 2000, but, alas, I cannot share it. Trust me. It is a knee slapper. And, no, it is not about Sergey wearing silver sparkle sneakers to meetings with US elected officials. Those were indeed eye catchers among shoes with toes that looked like potatoes.
Several observations:
- Google, like Amazon, is trying to obtain US government business. I think the flashing blue lights, if I were still working in the hallowed halls, would impair my vision. Price cutting seems to be the one true way right now.
- Will lower prices have an impact on US government procurement? I am not sure. The procurement process chugs along every day and in quite predictable ways. How long does it take to turn a battleship, assuming the captain can pull off the maneuver without striking a small fishing boat, of course.
- Google seems to think that slashing prices for its “products” will boost sales. My understanding of Google is that its sale to government agencies pivots on several characteristics; for example, [a] listening and understanding what government professionals say, [b] providing a modicum of customer support or at the very least answering a phone call from a government professional, and [c] delivering products that the aides, assistants, and contractors understand and can use to crank out documents with numbered lines, dense charts, and bullet points that mostly stay in place after a graphic is inserted.
To sum up, I find the idea of price cuts interesting. My initial reaction is that price cuts and procurement are not necessarily lined up procedurally. But I am a dinobaby. But after 50 years of “government” work I have a keen desire to see if the Google can shine enough blue lights to bedazzle people involved in purchasing software to keep the admirals happy. (I speak from a little experience working with the late Admiral Craig Hosmer, R-Calif. whom I thank for his service.)
Stephen E Arnold, April 15, 2025
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