Japan Alleges Google Is a Monopoly Doing Monopolistic Things. What?
April 28, 2025
No AI, just the dinobaby himself.
The Google has been around a couple of decades or more. The company caught my attention, and I wrote three monographs for a now defunct publisher in a very damp part of England. These are now out of print, but their titles illustrate my perception of what I call affectionately Googzilla:
- The Google Legacy. I tried to explain why Google’s approach was going to define how future online companies built their technical plumbing. Yep, OpenAI in all its charm is a descendant of those smart lads, Messrs. Brin and Page.
- Google Version 2.0. I attempted to document the shift in technical focus from search relevance to a more invasive approach to using user data to generate revenue. The subtitle, I thought at the time, gave away the theme of the book: “The Calculating Predator.”
- Google: The Digital Gutenberg. I presented information about how Google’s “outputs” from search results to more sophisticated content structures like profiles of people, places, and things was preparing Google to reinvent publishing. I was correct because the new head of search (Prabhakar Version 2.0) is making little reports the big thing in search results. This will doom many small publications because Google just tells you what it wants you to know.
I wrote these monographs between 2002 and 2008. I must admit that my 300 page Enterprise Search Report sold more copies than my Google work. But I think my Google trilogy explained what Googzilla was doing. No one cared.
Now I learn “Japan orders Google to stop pushing smartphone makers to install its apps.”* Okay, a little slow on the trigger, but government officials in the land of the rising sun figured out that Google is doing what Google has been doing for decades.
Enlightenment arrives!
The article reports:
Japan has issued a cease-and-desist order telling Google to stop pressuring smartphone makers to preinstall its search services on Android phones. The Japan Fair Trade Commission said on Tuesday Google had unfairly hindered competition by asking for preferential treatment for its search and browser from smartphone makers in violation of the country’s anti-monopoly law. The antitrust watchdog said Google, as far back as July 2020, had asked at least six Android smartphone manufacturers to preinstall its apps when they signed the license for the American tech giant’s app store…
Google has been this rodeo before. At the end of a legal process, Google will apologize, write a check, and move on down the road.
The question for me is, “How many other countries will see Google as a check writing machine?”
Quite a few in my opinion. The only problem is that these actions have taken many years to move from the thrill of getting a Google mouse pad to actual governmental action. (The best Google freebie was its flashing LED pin. Mine corroded and no longer flashed. I dumped it.)
Note for the * — Links to Microsoft “news” stories often go dead. Suck it up and run a query for the title using Google, of course.
Stephen E Arnold, April 28, 2025
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